New Delhi: Flipkart, India’s leading e-commerce platform, has announced the sponsors for its highly anticipated annual shopping festival, The Big Billion Days. Samsung is the title sponsor, with Intel as the technology sponsor, and Acer, Aristocrat (part of the VIP group), and Nothing as associate sponsors. boAt joins as the vibe sponsor. This event is known for driving growth within the ecosystem, including sellers, MSMEs, and Kirana partners, while creating over 100,000 new jobs in Flipkart’s supply chain this year to meet rising demand.
This year’s festival has attracted significant interest from advertisers, not only from traditional sectors like electronics and mobiles but also from emerging categories such as travel accessories, apparel, beauty, and food products. The diverse participation highlights the scale of the event, providing a comprehensive platform for brands across various industries. Numerous new-age D2C brands are also seizing the opportunity to engage with consumers across Bharat.
Over the past decade, The Big Billion Days have garnered an exceptional response, with last year’s event seeing over 1.4 billion customer visits and a 2.5x growth in seller business. This iconic festival offers innovative homegrown brands a unique opportunity to reach a broad audience and showcase the vibrant growth of India’s entrepreneurial spirit.
Celebrating this patronage, Sandeep Karwa, VP, Flipkart, said, “As the country prepares for the festive season, The Big Billion Days (TBBD) stand as a true celebration of Indian market , uniting customers, brands, and sellers to unlock unparalleled value through attractive offers and unique opportunities. It’s more than just a sale—it’s an experience that showcases the power and integrity of e-commerce in India.
We are thrilled to have leading brands like Samsung, Intel, Acer, Aristocrat, Nothing, and boAt as lead partners for the 11th edition of TBBD. Our heartfelt thanks also go out to all the other brands and sellers who continue to trust Flipkart as their platform to connect with billions of customers across more than 19,000 pincodes in India.”
Apurva Jani, Marketing Director, Intel India said, “We are delighted to be the technology sponsor of Flipkart Big Billion Day Sale. As a leader in the AI PC space, Intel has consistently pushed the boundaries of innovation. Our latest offering, Intel Core Ultra is a game-changer. Core Ultra CPUs deliver outstanding performance, extended battery life, seamless application compatibility, and enhanced security—all while harnessing the full potential of AI hardware through our robust software enablement. This is more than just an upgrade; it’s a transformative step forward for the future of computing. Flipkart and Intel coming together gives us an opportunity to connect with billions of Indians and offer the best and the latest Intel Core Ultra AI PCs.”
Sudhir Goel, Chief Business Officer, Acer India, said, “We are excited to partner with Flipkart as the Associate Sponsor for the 11th edition of The Big Billion Days 2024. There is no better partner than Flipkart to reach millions of customers and showcase our commitment to delivering innovative, high-performance laptops that meet the evolving needs of today’s consumers. As one of the most trusted names in technology, we pride ourselves on offering products that combine cutting-edge design, reliability, and exceptional user experiences. Teaming up with Flipkart aligns perfectly with our vision of making top-tier technology accessible to everyone, and we look forward to a dynamic partnership that will elevate both our brand and customer engagement to new heights.”
Neetu Kashiramka, Managing Director, VIP Industries, said, “The VIP group is delighted to be the Associate sponsor of the Big Billion Days 2024. We are the first ever Lifestyle brand to sponsor the event, and it is an indication of our strong relationship with Flipkart. It has been an incredible effort from both teams to make this happen.
With this association we look forward to taking Aristocrat’s brand heritage to the entire universe of Flipkart customers and deliver the best value that our brand offers!
Carl Pei, CEO, Nothing, said, “Flipkart has been a close partner since Nothing’s launch in India, playing a key role in helping us become the country’s fastest-growing smartphone brand. The BBD sale, India’s largest shopping festival, presents a fantastic opportunity for us to partner with Flipkart to surprise and delight our users. It’s a great chance for more people to experience our best-selling products, including the CMF Phone 1 and Phone (2a) Series.”
Sameer Mehta, Co-founder and CEO of boAt, said, “boAt is thrilled to once again join forces with Flipkart, our esteemed long-standing partner, as the official Vibe sponsor for this year’s Big Billion Day (TBBD) festival sale. This event stands out as one of the most significant sales of the year, renowned for its incredible offers and the unparalleled excitement it generates. At boAt, we are powered by innovation, and our collaboration with Flipkart during TBBD showcases our commitment to bringing cutting-edge audio wearable products to the forefront. The Big Billion Days is a driving force for incremental growth across the entire ecosystem, and we’re proud to be part of this transformative experience. Together with Flipkart, we look forward to delivering an unforgettable shopping celebration!”
Flipkart is excited about these partnerships and believes they will enhance the festive season, creating another memorable and enjoyable experience for customers across the country.
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