Cochin: The new entrant in Malayalam GEC space, Flowers TV is registering a strong growth day by day and it has positioned itself as a No. 3 channel with-in short span of launch under the leadership and guidance of Media veteran Mr. R. Sreekandan Nair, who is also the Managing Director of the Channel owned by Insight Media city.
In order to strengthen its prime time and fiction offering the Channel is set to launch a new fiction show titled Eeran Nilavu on 21st December in its 8:00 PM time band. The show will be aired on every Monday to Thursday.
The existing show at 8:00 PM time band Eawaran Sakshiyayi is going off-air and Eeran Nilavu will replace the same from coming Monday.
Popular actress Sarayu Mohan will play the lead role in the new show Eeran Nilavu. Flowers TV is promoting the new show with On-air promos and other Multimedia activities to make it a sure hit in its super prime time band.
Eeran Nilavu on Flowers TV is the story of Anjali daughter of Mr. Shivaraman in an extra marital relation. As the story progress she faces a lot of difficulties from her Step Mother Jayakumari and also her marriage delays due to a lot of reason every time. Destiny drives her to attempt a suicide due to extreme hatred towards her own life. Seeing the tragic situation of the daughter, father Shivaraman dies with heart attack. The story takes a major twist here and rest is the story of Eeran Nilavu.
Earan Nilavu was written by Joycee, he is one of the most popular writer in Malayalam television Industry. Amala, Manjurukum Kaalam are some of the serials written by Joycee. Manjurukum Kaalam is airing on Mazhavil Manorama channel and it is delivering around 7 TVR.
Flowers TV is presently airing Moonnumani which is also delivering around 3 TVR in BARC. Market sources states that Flowers TV is planning to launch some big ticket shows by next year and it has already started the ground work for the same.