5 areas of focus by Amaresh Godbole, CEO – Digitas India for Digitas India in 2020:
Unicorns & Culture
Our collective noun at Digitas is Unicorns, and they are always No. 1 for us, no matter what the year. We will continue to find new ways to engineer deliberate diversity, further enhance our empowering and meaningful work culture and devise new ways for left-brain and right-brain skills to play together.
One eye on the short term
Voice, vernacular, video – for once the industry seems united in their view that these are going to be drivers of consumer engagement in 2020. We have been off the blocks this year itself, with live projects like AskNestlé in multiple languages and forging strategic alliances with the likes of Amazon Alexa. We’ll take these into top gear next year.
The other eye on the mid to long term
Now is the time to build for upcoming gamechangers. For instance, so far Blockchain has largely remained a buzzword for our industry. There have been some interesting pilots for applications in media, as well as creative use. This year is a good time to have a playbook ready.
Scaling our differentiators
Digitas is one of the drivers of the data capability for the Publicis Groupe. This year we set up a Center of Excellence that serves all creative agencies, and we aim to scale it further and enrich our capabilities so we can deliver insight, hindsight and foresight.
Most loved work
In 2019 our work for Puma, Jeep, Nestlé, Tata CliQ, Voot and several other clients was lauded, not just by the industry but by the audience as well. We hope to delight them further and engage them in new and surprising ways in the coming year.