Karan Bedi, CEO – MX Player mentions his Focus areas for MX Player in 2020. MX Player has been at the forefront of creating original content in the Indian OTT space. In the end of 2019 itself we saw the blockbuster release of MX Player’s original web-series Queen which is a show based on the life of Shakthi Seshadri featuring Ramya Krishnan, directed by Gautham Menon. In 2020 MX Player plans to integrate gaming into the application. It already has a tie-up with Gaana, and has access to a part of Gaana’s library on MX Player. Gaana is the music streaming service owned and controlled by MX Player’s parent company, Times Internet.
Let’s look at Karan Bedi’s Focus points for 2020.
Our first and biggest point of Focus in 2020 would be high quality premium big originals on MX Player. We are looking to launch about 25 to 30 high quality original shows and each of those shows will be solid productions.
We are looking at gaming to be another very big area of Focus in 2020. We have introduced the gaming tab on MX Player but 2020 will see a lot of action happening on that. We shall reveal more when the time is right.
Third point of Focus for MX Player in 2020 is going to be on International expansion. As you already are aware that MX Player is one of the biggest OTT platforms in India, and we have already launched beta testing for the MX Player in a few international markets.
In 2020 we will examine three-four international markets quite aggressively. We are experimenting a few bigger releases in a few big markets; basis those results we will determine our market specific strategy. Again international expansion will be another major area for us to talk about in the next year.
Fourth point of Focus in 2020 for MX Player is our continuous investment in technology. Technology is something that we already give a lot of time and attention to; and it’s has yielded great results for us, but we entail to double down our attention to technology in terms of recommendations systems, user interface and other nuances that will enhance the streaming experience to another level altogether.
While we already have content in multiple languages on MX Player, one of the main points of Focus in 2020 for MX Player will be on regional content. We have regionals in ten languages to be precise including regional originals in a few languages. Regional is something that we will continue to expand. Viewers can expect a lot of activity and original shows on the non-Hindi front for MX Player.