Focus on providing Business Solutions more than just Advertising Solutions

Shital Kumar Vij – Owner, Dainik Savera Times & Shital Group of Companies shares his focus points for 2021

Today are rightly focused on the huge business continuity challenges posed by COVID-19. First and foremost they must ensure that employees are as safe as possible, securing financial sustainability, assessing the resilience of supply chains and reinforcing crucial systems to support unprecedented levels of remote working and online trading – while withstanding an upsurge in cyberattacks.

Dainik Savera Times, this year are committed to plan for success and enthusiastically implement decided actionable to take the organization to the next level. Of course, over the years, they have leaned less on resolutions, per se, and more on sound strategy, within a broader framework, which they can re-visit with positivity, and discipline.

Perhaps we can start by thinking about these things:

Devise a lockdown exit strategy

Many national economies are experiencing large drops in GDP. Hence, governments & companies are thinking seriously about lockdown exit strategies that we will allow them to reboot economies while minimizing the threat to human lives. Similarly, we will need to figure out how they restart their operations while continuing to prioritize the wellbeing of their staff and dealing with the aftermath of lockdown and its immediate implications. Due to lockdown, all advertising rates & circulation was gone to down, we will work on strategy to increase advertising rates & increase circulation.

Use technology to augment, not replace, people

Technology has enabled us to rethink the ways in which we perform fundamental activities during this crisis. Stock exchanges are still operating even though their physical trading floors are closed. The UK has established a virtual Parliament. Contact centres around the world are switching to remote ways of working, with some making use of artificial intelligence to maintain expected levels of customer service. While we have long had a strong culture of flexibility and remote working at EY, These developments are impressive, but many of the technologies and tools in which we are all having a crash course in – such as Microsoft Teams or Zoom – have the ability to enable us to do far more. Focus on organic and inorganic growth

Championing the specialist marketplace

Dainik Savera Times is now strategically placed to go to the next level by championing the specialist marketplace through its 360 degrees in exhibitions, digital content and BTL activities services

Focus on BTL activities

This year, we are more focus on BTL activities compared to last year, we will provide our client to full-on package, in which we will provide them print, advertorial, ground-level activities, digital, social media & TV promotion.

Focus on providing Business Solutions more than just Advertising Solutions

Content and Creative content

In the upcoming year, we will continue to invest and grow our content business. Our proprietary products having gained significant recognition and success in the market will spearhead our efforts to evolve further in becoming integral in the content value chain of planning and execution. Content will always be king and with more and more readers gaining access to newspaper, content creators and planners will have to be extremely careful about how they navigate through diverse mindsets to reach their audience and create content that is best suited for them. Creativity and planning will especially play a key role here.

Business outcome solutions

In 2021, we will continue empowering brands and publishers regardless of the various available channels of technology and focus on creating value for the Brand through Business Outcome Solutions. Our aim is to eliminate the clutter and narrow it down to maximizing the potential of various channels basis the end user and campaign deliverables in question.

Engagement on Social Media

The other big focus for us is to engage with our reader outside of newspaper, on a screen that is very dear to them, tapping social media and digital. We are also experimenting with various engagement initiatives through our Saveratv, Hulchul, Savera Web. In the past also, we have done a lot of engagement with our viewers through digital and we continue to make that a focus point for us going forward. We have almost million followers on Instagram, Facebook and Twitter combined. Hence, social media engagement beyond newspaper is going to be a big focus area for us

Brand Awareness

I think the other big focus area for us is about creating awareness about our brand and our shows. We will continue to have innovative, engaging marketing campaigns for every launch that we do. And of course, from the fact that there are the normal mass media campaigns that happen, we will ensure that we do a lot of innovations below the line to make sure that we continue to engage and create awareness. We are a very responsible brand

NEW BUSINESS

The third focus will be around new business because it’s very important for the organization’s growth and as an organization grows; people will grow, capabilities grow, the productivity grows and the quality of the work grows, so that’s really important for us. I think focus on new business or for that matter new business from existing clients is really an important focus for 2020.

SUSTAINABILITY

The other big focus for us in 2020 is sustainability. How can we as an organization, that is more conscious about how we do business in a sustainable manner keeping the environment in mind. So that I think is another big focus for us because we really want to be at the leading edge of companies that actually build their business in a sustainable manner.

Industry Awareness

We would like to continue to build awareness about self-regulation within the industry, and we will continue to run campaigns to bring more and more people from industry on board.

Go Deeper

With our existing client relationships, we intend to put on a consulting hat, extending a 360-degree vision on improving partner/ vendor/ employee efficiencies and relationships. We want to act as innovation catalysts for our clients.