Integrated steel and TMT bar manufacturer Rungta Mines Ltd has unveiled its television commercial titled ‘Ek Dum Solid’ featuring actors Shahrukh Khan, Alia Bhatt and Ranbir Kapoor.
The campaign aims further the importance of a strong foundation for one’s home, expressed as ‘Ghar Ke Neev Ko #EkdumSolid Chahiye’.
In the campaign film, Bhatt and Kapoor reprise their roles as Shanaya, Barfi, and Sanju to connect with the audience. All this while, ‘Jawan’ Khan is on a mission, interrogating the two looking to uncover the secret behind a strong foundation. Khan highlights the strength of Rungta Steel TMT Bar, making it a preferred choice in TMT Bars.
Arvind Kumar, spokesperson, Rungta Steel, said, “As the custodians of Rungta Steel’s legacy, it is with immense pleasure that we unveil our latest TVC with Bollywood icons Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor as our brand ambassadors. This cinematic masterpiece epitomises the very essence of Rungta Steel – trust, reliability, and strength. We believe this campaign will capture the hearts of our cherished customers and valued partners, and instill confidence in our TMT Bars. These bars are more than TMT bars; they are the bedrock of enduring structures and embody our vision for a stronger, more secure tomorrow.”
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