Mumbai: Forever New, the Melbourne-based women’s fashion brand, has named Bollywood actress Triptii Dimri as its new Global Brand Ambassador. Known for her captivating on-screen presence and impeccable style, Triptii will represent Forever New across key markets including India, Australia, Canada, South Africa, and Europe.
With her fresh, bold, and youthful energy, Triptii perfectly embodies the spirit of Forever New, resonating with the brand’s target audience of young, fashion-forward women who value elegance and contemporary style. Her on-trend fashion sense and strong connection with a younger demographic make her an ideal fit, aligning seamlessly with Forever New’s ethos of combining timeless sophistication with modern chic.
Triptii’s influence is set to elevate the brand’s visibility, solidifying Forever New’s position as a leading name in the fashion industry. The upcoming Autumn Winter collection features standout pieces such as oversized floral prints and exquisite embellishments, designed to captivate and leave a lasting impression.
Speaking on this partnership, Triptii said, “I’ve always admired Forever New for its impeccable blend of elegance and modern fashion—it truly reflects my personal style. Becoming the Global Brand Ambassador for a brand I genuinely love is an incredible honor. I’m thrilled to be part of this journey and can’t wait to introduce this stunning collection to fashion enthusiasts around the world.“
Dipendra Goenka, Founder and Chief Executive Officer of Forever New, Australia expressed his enthusiasm for the partnership, “We are thrilled to have Tripti Dimri join us as our Global Brand Ambassador. Her grace, approachability, positivity, and confidence are just a few of the many qualities we admire about her as they align well with our brand personality and values. This collaboration reinforces our commitment to delivering sophisticated glamour and exceptional quality. The AW collection finds its ultimate expression through Triptii, as she embodies the essence of each piece with modern sophistication in its most exquisite and captivating form. Her natural elegance and confidence elevate the collection, making it truly unforgettable.”
On the occasion, Dhruv Bogra, Country Director, Forever New India, says: “We are an on-trend, highly fashionable, inclusive brand, created with impeccable quality and focussed on sustainability. We are dedicated to deepening our endearing connection with over a million loyal consumers in India. Triptii’s high-voltage fashion appeal, combined with her confident, resilient, stunning, yet down-to-earth personality, makes her the perfect fit as the new Forever New Brand Ambassador.”
The collection explores a rich palette of luxurious fabrics, including sheer chiffons that flow gracefully, plush velvets that exude opulence, and bold cutouts that add a daring edge. Glittering details catch the light, while sculpted silhouettes offer a modern twist on classic styles. Each piece is thoughtfully crafted to enhance any wardrobe, adding a touch of drama and sophistication to everyday ensembles.
Forever New’s accessible-to-luxury positioning ensures that the collection caters to a diverse array of fashion lovers, offering a perfect blend of quality and style. The new collection will be unveiled this October and will be available at brand-exclusive stores, department stores, forevernew.co.in, and leading e-commerce fashion portals. Discover pieces that truly reflect your personal style and embrace the essence of Forever New.
