Mumbai: Formula 1® and Mattel have announced an exciting collaboration to launch a special F1-themed edition of the iconic UNO Elite™ game, offering fans a dynamic new way to engage with the world of motorsport. The partnership introduces the UNO Elite™ Formula 1® decks, including a Core Edition Starter Pack and a Booster Set, designed for collectors, fans, and gaming enthusiasts.
UNO Elite™ Formula 1® will feature more than 100 unique F1-inspired Elite Action Cards in multiple colours and special foil variants—amounting to over 1,000 collectible cards across editions. Fans will be able to interact with their favourite drivers, teams, circuits, helmets, and cars through the game’s exclusive content.
UNO Elite™ Formula 1® 2025 Core Edition Starter Pack:
- The Starter Pack includes 112 cards that play just like classic UNO, two exclusive promo cards, and four game booster packs.
- Each booster pack contains 10 Elite Action Cards spotlighting all 10 Formula 1 Teams’ drivers, cars, select team principals, reserve drivers, circuits, and helmets.
UNO Elite™ Formula 1® 2025 Core Edition Booster Set:
- The Booster Set includes three additional booster packs of 10 Elite Action Cards, helping fans expand their collection with more drivers, cars, helmets, and team personnel.
Emily Prazer, Chief Commercial Officer of Formula 1®, said, “UNO is one of the most loved games in the world which brings people together. The release of the UNO Elite™ Formula 1® edition sets marks another exciting collaboration between F1 and Mattel. As a brand, we always want to show up for our fans in new and innovative spaces, and I cannot wait for players to bring the competitiveness, drama, and excitement of Formula 1 to this iconic game.”
Katie Buford, Vice President, Global Head of Games, Mattel, added, “This expansion to UNO Elite brings the excitement of the pinnacle of motorsport to the world’s most popular traditional game in a unique interactive way. Both UNO and Formula 1 have extremely passionate fanbases and these partnerships allow us to bring new fans into our respective spaces.”
This marks the second collaboration between Formula 1 and Mattel, following the success of their Hot Wheels partnership.
The UNO Elite™ Formula 1® 2025 Core Edition Starter Pack and Booster Set are now available for pre-order on Amazon, with deliveries expected by mid-December 2025. Wider retail availability is planned for 2026.
