Bengaluru: foundit has launched its latest brand film “Boss Aaj Kal”, featuring ace cricketer and brand ambassador Jasprit Bumrah. The campaign captures, with humour and a modern visual style, how access to the right opportunities empowers employees, boosts their confidence, and changes the way bosses interact with them.
The short film will be rolled out across digital and social media platforms, reinforcing foundit’s focus on connecting job seekers with meaningful career opportunities.
Anupama Bhimrajka, VP, Marketing, foundit, said: “In today’s AI-powered workplace, finding the right opportunity at the right time is crucial. Jasprit Bumrah’s precision and speed perfectly mirror our approach to delivering relevant jobs through our advanced jobs platform.”
The campaign marks the next chapter in foundit’s evolving brand story. Earlier this year, the company signed Jasprit Bumrah as its brand ambassador, citing his focus, precision, and ability to deliver under pressure — qualities that align with foundit’s mission.
The new film builds on that partnership, showcasing how foundit’s advanced tools and AI-powered job recommendations help job seekers across Asia and the Middle East stay ahead in a fast-moving talent landscape.
Since rebranding from Monster in 2022 and rolling out its renewed platform in 2023, foundit has consistently invested in making career discovery sharper, faster, and more personalised. With this campaign, the brand reinforces its commitment to helping professionals gain a decisive edge in the workplace.
