From the creators of South Indian Media Summit, comes another B2B knowledge-rich conclave this time on Mobile and Digital. Shankar Bala led Fourth Dimension Media brings this edition of Mobile and Digital Conclave to Coimbatore on 22nd November 2019.
“Mobile and Digital conclave is the need of the hour. Mobile and digital have been playing a very important role in everyone’s life for almost a decade now. So I at this point and time we felt the knowledge that we as a company, Fourth Dimensions are providing in terms of all these B2B summits requires a lot more.” said, Shankar Bala, CEO Fourth Dimensions.
“Our whole intention was to take this to a smaller town;we did South Indian Media Summit and now the Mobile and Digital Conclave.”
Read on to know more about the Mobile and Digital Conclave.
How would you differentiate the Mobile and Digital Conclave from other B2B summits?
Firstly, the summit is happening in Coimbatore which is again a landmark thing because such an event has never happened in Tamil Nadu.
Secondly, Coimbatore is a very interesting place it used to be called as Manchester of India as it accounts for more than 52%advertising that goes into any South Indian channel. It’s a very advertising friendly market.
Thirdly, Coimbatore as a city is known for excellent start ups and incubation companies and a lot of companies that are based out of Coimbatore have been involved in some or the other kind of innovations. The whole point was to bring Coimbatore and Tamil Nadu to limelight again. Coimbatore is known for cars but there is much more to that.
What is the speaker line up for the summit?
We have some of the most respected leaders from the Media fraternity. Few of them would be Bedraj Tripathy, MD and CEO of JSW Living, Megha Tata, MD Discovery Communications, Murugavel Janakiraman, Founder and CEO, Bharat Matrimony and Priti Murthy CEO, OMD India among others.
Which are the topics that will be discussed?
There are five topics that have been curated, Disruption in Digital, Campaigns Powered Digitally, How does one build trust through Digital, How does one measure digital efficiency and How does one make a career in Digital. There are some HR specialists from the career space along with PuneetSinghvi, CEO Network18Digital. So we have very big and innovative names; one would have not heard of.
What is your take on the Revenue scene in South India?
Revenue in the South to a large extent is driven by retail. There was a lull and like any other broadcaster we couldn’t escape it. You know things have improved from last month and retail is giving us bread butter and jam. But there are a lot of issues and challenges that are being faced by broadcasters today, we are connecting with BARC and voicing our concerns from south which should be taken into consideration. Barring all the issues the market is improving and there is a good sense of what will happen next couple of months.
What can the broadcasters do as an industry get out of the NTO price war?
It is very difficult, the challenges that I have faced would be completely different from yours and completely different from someone else’s. There is no one formula for NTO or the tariff order that has been circulating but as long as the tariffs are reasonably well priced and logical and ultimately it should benefit the consumer as at the end it’s the consumer who is the king. So there are multiple challenges beyond NTO.
What’s next from Fourth Dimension?
Our whole intention is to take South India to the next level. We continuously want to take the feedback of broadcasters, radio, print and we want to be the strong voice for South India and do more events whether it’s in the smallest towns.