Chennai : The South Indian International Movie Awards (SIIMA), which is considered a South Indian film Industries sequel to Bollywood’s IIFA is gearing up for its fourth edition to be held in Dubai on 6th and 7th August.
The event was announced in a press meet at Chennai on 28th May in presence of artists like Rana Daggubati, Shriya Saran, Pranitha Subhash, Yash, Hansika Mothwani and Music Composer Devi Sri Prasad.
The nomination process of the movie for the Fourth Edition of SIIMA Awards are executed by a panel of veteran judges from Tamil, Telugu, Kannada, and Malayalam industries, followed by online voting for the final verdict of winner selections.
The event will take place at the Dubai World Trade Centre. Sheikh Zayed Rd , Dubai with Micromax returning as the title sponsor.
Quoting further about the Fourth Edition of SIIMA Awards – Brinda Prasad, Chairman of SIIMA stated, “This year, SIIMA is back in Dubai and we are looking forward to a grand night that will only get Bigger and Better with over 20 stars performing over 2 days in Dubai. Micromax is a symbolic brand and our association with the brand will yet again take this event to the next level. I look forward to this new journey.”
Micromax Informatics CMO Shubhajit Sen said, “Micromax is proud to partner with SIIMA, which has been a part of the magical journey of South Indian cinema. Being an iconic youth brand, we have been consistently connecting Indians to their passions and nothing, not even cricket, evokes as much engagement as movies. I would like to thank all the members of the organizing committee for their effort of bringing together best talent in the industry and felicitate their notable contribution to South Indian cinema.”
To kick start this year’s celebrations SIIMA 2015 has joined hands with IVEDE, a Malayalam crime and drama thriller to host its premiere in Dubai with the star cast comprising Prithviraj Sukumaran, Nivin Pauly and Bhavana.
Speaking about the Premier, Prithviraj quoted, “I am excited about the premier of Ivede happening in Dubai. SIIMA believes in taking the South Indian Film Industry globally and it gives us immense pleasure to be associated with the event. Also, Dubai has always been a great market for South Indian Movies and I would love to see the movie response with our Dubai audience”
SIIMA has tied up with Sun TV Network as the Broadcast partner and the televised content of the ground event at Dubai will be aired in all the four regional languages Channel of Sun TV Network namely Sun TV, Gemini TV, Udaya TV and Surya TV.