G.O.A.T. Brand Labs has announced the acquisition of Imara, a celebrity-endorsed women’s ethnic apparel brand. Imara has expanded its presence in over 70 offline stores, Shoppers Stop who are also a strategic partner of G.O.A.T Brand Labs and online channels like Myntra.
G.O.A.T Brand Labs acquired women’s ethnic wear brand trueBrowns and celebrity-styled premium women’s apparel brand The Label Life in 2022, and has stated that it has big plans for Imara.
Rishi Vasudev, CEO & Co-founder, G.O.A.T Brand Labs, “We heartily thank Anjana Reddy for trusting G.O.A.T to help scale Imara in reaching newer heights. Having deeply rooted itself in the Indian premium apparel segment with a mixed presence in both online and offline channels – especially G.O.A.T’s strategic partner Shoppers Stop, Imara has great potential to be promoted further within the country and globally. We at G.O.A.T are strategizing concrete opportunities to make Imara available globally.”