Mumbai: India’s largest music streaming app, Gaana has partnered with Liberated Syndication (OTCQB: LSYN) (“Libsyn”), a worldwide leader of podcast hosting, distribution and monetization to onboard its catalog on its platform. With this association, Indian podcast-lovers would have seamless access to Libsyn’s content library that features The Dave Ramsey Show, WTF with Marc Maron, Hardcore History & The Minimalists among others.
Libsyn pioneered the system to host and publish podcasts in 2004 and has since grown to the world’s largest podcast network with over 69,000 leading global podcasts. Serving over 130 million loyal audiences across the globe every month, the platform currently works with thousands of global content creators – from beginners to professionals to help them establish their brand and unique show, build an audience and make money through new media. It’s full-service hosting, generous file storage & transfer policies, world-class tools, service, and support have helped create some of the most notable podcasts in the world.
“Shows & Podcasts have the potential to be among the most popular mainstream non-music genres in our country owing to the diversity of the Indian audience. At Gaana, we have been investing steadily in this space with our Podcast Originals and have now taken it up a notch with our partnership with Libsyn that would engage our audience with world-class podcasting content from around the world. This is a landmark in our vision to host the country’s widest and most diverse non-music library by the end of FY ’21.” Prashan Agarwal, CEO – Gaana added.
“This collaboration will make it easy for over 150 million Indian audiences to discover and consume our great podcasts by making our catalog directly available on their favorite music app Gaana,” said Rob Walch, V.P. of Podcaster Relations – Libsyn.“We are thrilled at the prospect of being able to make our way into playlists of millions of Indian podcast-lovers and look forward to serving them the latest content hosted on our platform.”
Gaana currently hosts shows & podcasts in multiple languages spanning 21 categories like comedy, storytelling, devotional, motivational, kids, lifestyle & culture among others. This includes popular podcasts like ‘Umeed by Zakir Khan’, ‘Ansuna Sach by Jai Alani’, ‘Life kiRanneeti with Rannvijay Singha’ and ‘Confessions with Sunny Leone’ among others. These are a part of the brand’s overarching vision to host the country’s widest and most diverse range of original audio content by the end of FY 2021.