Mumbai: Gaana, India’s favorite music app, has announced an exclusive alliance with popular singer/superstar Diljit Dosanjh for his latest single ‘Laembadgini’. Gaana will have the exclusive rights for online music streaming for this song. Gaana & Speed Records have signed an exclusive partnership to promote the song together in India and NRI markets with sizable Punjabi community.
Prashan Agarwal, COO, Gaana, said “We recently launched Gaana App in 9 different regional languages to extend our service to millions of Indians who can’t read or write English. Given the popularity of Punjabi singers have grown significantly in the recent past, signing the latest single ‘Laembadgini’ of Diljit Dosanjh with Speed Records is the logical next step to win the hearts our audience across key regional markets. Diljit is a versatile actor and a singer who has very strong fan following across Punjab and NRI audiences across US, UK and Canada markets and we are happy to leverage our relationship with Speed Records to tap into these audience.”
Within 48 hours of launch, Laembadigini has already hit half million playouts on Gaana. This single is a clear hit and is already trending across social media, with more than 3.5 million views on Youtube. This is a multibagger Punjabi song for 2017.
Ruby Singh, MD, Speed Records, said, “Gaana is India’s largest music streaming platform & we are really happy and excited about this partnership. Diljit Dosanjhs’ exclusive single will definitely help Gaana build stronghold across Punjab and NRI markets.”
Listen to this song only on Gaana – http://gaana.com/album/laembadgini-hindi
The Second Wind (TSW), an Executive Education initiative of the Times of India Group, announces Open Programs in Mumbai, Delhi and Bangalore by experts like Marshall Goldsmith, Jamie Anderson and more. The Pivot Series from TSW has been crafted to offer innovative leadership techniques. Learn more: http://timestsw.com/open-programs/
