Mumbai: Consumers can now revive the good old days of healthy living as imparted by our grandparents with India’s leading specialty chemicals company, Galaxy Surfactants’ launching a special campaign phrased#OldHabitsNewForm. The unique campaign invokes the present generation to look back and take inspiration from our ancestors’ good personal care habits to move towards a sustainable future.
For instance, carrying paper soaps when traveling for hygiene, using all-in-one shampoo bars for healthy hair & scalp, and brushing with toothpowders for strong gums early in the morning are some of the traditional personal care formats. These formats were convenient by their use as well as packaging and offered a sustainable alternative to current personal care practices. Interestingly these age-old formats are finding their way back into our lives.
Galaxy Surfactants has taken a pioneer position in enabling the revival of healthy sustainable living by consistently carving out environment-conscious product innovation formulations such as Galaxy’s Mild Surfactants, Syndets, Transparent Bathing bars& many more.
Shekhar, Promoter & Managing Director, Galaxy Surfactants said, “The modern-day consumer is well-informed and aware of self-responsibility towards sustainable living. Our #OldHabitsNewForm campaign is an effort to derive inspiration from the environmentally-conscious lifestyle practiced by the older generation that now serves as benchmark template in modern-day personal care innovations”