Pune: Gargi by P N Gadgil and Sons has unveiled its highly anticipated Diwali-Dussehra 2025 campaign featuring brand ambassador Mithila Palkar, marking a vibrant celebration of modern Indian femininity, craftsmanship, and festive joy. The campaign highlights a year of successful collaboration between the acclaimed actor and the contemporary fashion brand.
Mithila Palkar continues to embody the spirit of Gargi — reflecting confidence, cultural pride, and effortless style. The new festive campaign deepens this partnership, showcasing the brand’s commitment to authentic storytelling and meaningful representation.
Mithila Palkar, well-known actress and multifaceted personality, says, “Working with Gargi by P N Gadgil and Sons over the past year has been an amazing journey. This festive campaign is especially important to me because it honours not only the beautiful designs and fine craftsmanship, but also the true meaning of these festivities for us: the victory of good, the triumph of light, and the joy of coming together to celebrate. Every piece tells a story of how the past meets the present, just like the women who wear them.’”
Gargi’s Diwali-Dussehra campaign is its largest-ever festive project, delivering an immersive experience across digital, outdoor, and retail platforms.
- Digital Content: A series of beautifully shot videos featuring Mithila Palkar capture real-life festive moments, showcasing the warmth and spirit of Diwali and Dussehra through storytelling and cinematography.
- Outdoor Presence: Eye-catching hoardings across major cities amplify the campaign’s visual appeal, positioning Gargi as the voice of festive elegance this season.
- In-Store Experience: Exclusive installations and campaign visuals transform Gargi’s retail spaces into festive destinations, inviting customers to immerse themselves in the brand’s world of craftsmanship and design.
Aditya Modak, CEO and Co-Founder of Gargi by P N Gadgil and Sons, said, “Our partnership with Mithila has changed the Gargi brand. She represents everything we believe in: being real, being graceful, and having a deep respect for tradition while also having a modern view. This Diwali-Dussehra campaign is the biggest one we’ve ever done. We want to reach our customers no matter where they are, whether they’re scrolling through their feeds, driving through the city, or walking into our stores. We want every touchpoint to honour the modern Indian woman and the rich cultural tapestry she stands for.”
The campaign weaves together the symbolic essence of Dussehra — the victory of good over evil — and Diwali — the festival of light — with narratives of empowerment, celebration, and the evolving identity of the Indian woman.
The Diwali-Dussehra collection brings together traditional craftsmanship, festive hues, and modern silhouettes. Each piece reflects the brand’s ethos of blending heritage with contemporary design, crafted for women who embrace their roots while expressing individuality.
Campaign Duration: September 22 – November 2, 2025
