Mumbai: Gaurav Prabhu has announced the launch of GP Advisory, a strategic communications and reputation management firm aimed at delivering high-level counsel to brands beyond the traditional execution-led PR model.
With over 17 years of experience across leading agencies including Edelman, Redhill, Adfactors PR, and Avian WE, Prabhu has founded GP Advisory with a clear philosophy: reputation is not just managed—it is engineered. The firm seeks to bridge the gap between corporate vision and public perception by combining big-agency expertise with the agility and focus of a specialist consultancy.
“After shaping stories for some of India’s most prominent enterprises, I am writing a new chapter to help brands find clarity amidst the noise,” said Gaurav Prabhu, Founder & Principal Consultant. “We are building GP Advisory on the belief that modern businesses need more than just visibility; they need clarity. Our approach is to serve as strategic partners who engineer narratives that drive real business impact.”
GP Advisory launches with a comprehensive service suite designed to support organisations across every stage of their lifecycle. Its offerings include strategic communications, crisis management, brand and product launches, media outreach, and internal communications. The firm also provides specialised capabilities in brand building, content development, digital communications, and social media management.
