• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Saturday, February 4, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Gemius Design Studio Wins Digital Mandate for Vagad’s Khadi

by Editorial
April 22, 2021
in Advertising, Featured
Reading Time: 2 mins read
A A
Gemius Design Studio Wins Digital Mandate for Vagad's Khadi
Share Share ShareShare

Gemius Design Studio aims for an aggressive approach towards Khadi beauty care education through edgy creatives and engaging digital media strategy for Vagad’s Khadi.

Vagad’s Khadi is a certified brand that offers comprehensive authentic product portfolios in cosmetic formulations covering all major segments; solution-driven products in Face Care, Skin Care, Bath & Body, Hair Care, and many more. They are aimed at restoring the culture with Khadi products, combining ancient Indian traditions, and at the same time ensuring we consider the science of Ayurveda.

Vagad’s Khadi has been in collaboration with the “Government of India Khadi and Village Industries Commission” since 2005.

Gemius Design Studio has won the Brand Strategy, Creative & Digital Media mandate for Vagad’s Khadi. The account has won following a multi-agency pitch nationwide. Gemius Design Studio looks at creating a holistic approach towards the Khadi brand while keeping the beauty trends in strategy for the year.

On the association, Pankaj Mehta, Director at Vagad’s Khadi said, “We are thrilled to join hands with Gemius Design Studio for the mandate. We see the association as a fuel to make Vagad’s Khadi grow as a Khadi-inspired beauty brand from India that grows Internationally. We look forward to this association and do some stellar work together”

Anushree Pacheriwal
Anushree Pacheriwal

Adding to the win, Anushree Pacheriwal, Co-Founder at Gemius Design Studio said, “Vagad’s Khadi looks at promoting wellness through the aging process while making lives better by their skincare & beauty products which is exactly what the Gen Z is looking for. Gen Z is the most radically inclusive generation to date, with very high expectations on brands to be open, fair, and fighting for social justice. In the wake of Covid-19, Gen Z is demanding greater transparency, not just around company ethics but also from a safety and hygiene point of view. We aim to cater to an audience with the same ethos as Vagad’s Khadi. Let’s make Khadi the new cool!”

Tags: Anushree Pacheriwal Gemius Design StudioGemius Design StudioPankaj Mehta Vagad’s KhadiVagad’s Khadi

Related Posts

SIXAM Glow launches in India with its #HalfTheNewDouble Campaign
Brand Stories

SIXAM Glow launches in India with #HalfTheNewDouble campaign

February 3, 2023
AJIO launches Sneakerhood 2.0 campaign conceptualized by Phantom Ideas
Brand Stories

AJIO launches Sneakerhood 2.0 campaign conceptualised by Phantom Ideas

February 3, 2023

LATEST NEWS

AJIO launches Sneakerhood 2.0 campaign conceptualized by Phantom Ideas

AJIO launches Sneakerhood 2.0 campaign conceptualised by Phantom Ideas

February 3, 2023
SBI Life’s campaign appeals to the ‘responsible ambition’ fuelling consumers

SBI Life’s campaign appeals to the ‘responsible ambition’ fuelling consumers

February 3, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

Nona Lifestyle onboards Ketan Jansari as Vice President
Featured

Nona Lifestyle onboards Ketan Jansari as Vice President

by Editorial
February 3, 2023
0

Nona Lifestyle has announced the appointment of Ketan Jansari as the Vice President of their managed marketplace. With a mercantile...

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

February 3, 2023

MARKETING

UK’s Barry M forays into Indian Market in association with Myntra
Featured

UK’s Barry M forays into Indian Market in association with Myntra

by Editorial
February 3, 2023
0

Barry M, the UK's color cosmetics brand, has entered India through its partnership with Myntra and Progressive Lifestyles. The brand...

Subscribe to Newsletters

ADVERTISING

Aqilliz and Affine announce strategic partnership
Advertising

Aqilliz and Affine announce strategic partnership

by Editorial
February 2, 2023
0

Aqilliz, a digital marketing middleware technology company, has partnered with Affine, an AI services firm, to develop a federated learning...

Ogilvy Indonesia appoints Satish Ramanathan as MD

Ogilvy Indonesia appoints Satish Ramanathan as MD

February 2, 2023
D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023

PRINT

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022
Featured

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

by Editorial
February 2, 2023
0

The Hindu Group bagged four awards at the WAN-IFRA Digital Media South Asia Awards 2022. TH Newsletters won silver in...

Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023
Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

January 26, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.