New Delhi: Ghadi Detergent, the flagship laundry care brand from RSPL Group, has secured exclusive naming rights for platforms 1, 6, 7, 8, and 9 at New Delhi Railway Station, marking a first-of-its-kind brand presence at one of India’s most heavily trafficked rail terminals.
As part of this year-long partnership, the selected platforms will be renamed as ‘Ghadi Platform 1, 6, 7, 8, and 9’. The initiative includes full-fledged branding integration with billboards, digital signage, vinyl wraps, and static panels, ensuring high-impact visibility across all five platforms, which collectively see a daily footfall of over 10 lakh passengers.
The collaboration with Indian Railways not only boosts brand presence but also aligns with RSPL Group’s mission of engaging meaningfully with Indian consumers across urban and rural landscapes.
A spokesperson from Ghadi Detergent commented, “This partnership is a significant milestone for Ghadi Detergent. It helps us reach consumers like never before, and we are delighted to partner with Indian Railways for this unique opportunity. Ghadi Detergent has always been a household name. By integrating our brand with a key transit hub, we remain ingrained in the daily lives of consumers across urban and rural India. Just as New Delhi Railway Station connects people across the country, Ghadi Detergent remains a constant in millions of homes.”
As part of the initiative, Ghadi Detergent is also contributing to enhancing commuter experience by introducing amenities such as female feeding rooms, improved signage, and upgraded digital displays. These additions aim to make daily travel more comfortable for passengers while reinforcing the brand’s commitment to social responsibility and modern infrastructure.
Senior officials of Northern Railway added, “It’s a great initiative and beautifies the station aesthetics further.”
With a legacy spanning over three decades, Ghadi Detergent holds an estimated 20% market share in India’s fabric care segment. Known for delivering affordable and effective cleaning solutions, the brand’s deep consumer connect continues to strengthen through innovative outreach and brand-building strategies.
This strategic move is yet another step in RSPL Group’s ongoing journey to deliver meaningful engagement, high-quality products, and enduring value to Indian households.
