Procter & Gamble shaving brand Gillette has launched a TV commercial to celebrate the special relationship between India and the game of cricket.
The film follows a cricket fan who lost his sight at a young age when he was hit on the head with a ball, but has nevertheless has followed the game with the help of his son. The video features Gillette brand ambassador Rahul Dravid, one of the game’s greatest ever batsmen.
The campaign is supported with the hashtag, #TheBestAFanCanGet, and comes as Gillette releases a special edition Indian cricket-themed razor.
Vishnu Srivatsav, senior ECD at Grey Mumbai, the agency behind the ad, said: “There are two kinds of fans, the fair-weather fans, who wear the jersey more to belong than to support and the true believers who have almost absorbed the ethos of the Indian colours. They are the ones who live and breathe cricket. A razor isn’t something you carry everywhere. So buying one that comes in the colours of our cricket team, definitely isn’t for show offs, but true believers. We wanted to tell the story of a true believer, someone who has never seen the jersey, someone who hasn’t seen an entire era of Indian cricket, but has still followed the game with genuine passion. This is Gillette’s ode to the Indian fan, much like the razor.”
The TVC was created by Grey Group India and directed by Rahul Sen Gupta for the production house Razor Blade.