Glad U Came, a leading PR and influencer marketing agency, has now been associated with Revlon, the first ever international cosmetic brand launched in India for their upcoming #ShedTheGrey campaign. The Mumbai-based agency will be looking after the brand’s execution of #ShedTheGrey with Revlon Top Speed, a 5-minute do-it-at-home hair color solution.
Glad U Came plans on increasing the reach and quality of content for Revlon through targeted social media influencer activities, digital communication, and more.
Revlon is a global beauty leader with a portfolio of iconic brands that transform the lives of men and women around the world. The company has a diverse portfolio of brands with a wide variety of products ranging from colour cosmetics, body care to fragrances and hair colours. They are committed to high-quality product innovation, performance and sophisticated glamour.
On the association with Revlon India’s #ShedTheGrey Campaign, Maddie Amrutkar, the CEO and founder of Glad U Came said, “We at GUC, are thrilled to take on this adventure with Revlon. We look forward to captivating the audience’s attention with our communication strategy and in-turn convert them into loyal customers of Revlon.”