Mumbai: Glad U Came, a leading Influencer Marketing agency partners with Mint & Oak, India’s stylish and quirky socks brand on an exciting Christmas campaign called #HappyFeet.
The campaign aims to spread the joy of Christmas during the ongoing pandemic by gifting your loved ones a box of super fun & cozy socks. Mint & Oak’s newly launched Christmas themed socks make for a great gift that is perfect to get people into the holiday spirit. #HappyFeet campaign is set to spread positivity and embrace the true spirit of the festival.
Glad U Came X Mint & Oak campaign focuses on easing the hassle of finding the perfect Christmas gift. From gathering around the tree on Christmas morning, to Secret Santa games at work, Mint & Oak has you covered with the perfect Christmas socks. It’s time to say goodbye to the same old boring, cliche gifts. Through the #HappyFeet campaign Glad U Came was able to increase Mint & Oak’s brand awareness through social media advertising.
#HappyFeet appealed to a number of Bollywood celebrities, sports personalities, stylists and influencers on Instagram from genres like lifestyle, travel, health, beauty, and fashion. Mint & Oak curated special Christmas hampers which included some festive prints along with their limited edition Christmas packaging to make gifting easy breezy.
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Commenting on the association, Purvi Modi Monga, the founder of Mint & Oak said, “A lot of things have been difficult this year, but we’ve all been looking forward to cozying up and celebrating Christmas – the perfect time to show people you care. And what better way to show it than by bringing a smile on their face and some warmth to their feet. After all, Christmas is all about giving! “Mint & Oak presents a quirky collection of unique prints that is sure to get you, your friends and family in the Christmas spirit,” concluded Purvi.
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Speaking on the campaign, Maddie Amrutkar, the founder of Glad U Came said, “Campaigns run on social media is a highly valued element of any marketing strategy that helps business boost their brand value. Social media networks can help you craft a unique brand voice and style. With the coming season, #HappyFeet campaign is set to drive consumer engagement via social media”