• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, March 2, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Glance launches multi-media advertising campaign ‘Ye Glance Hai’ created by DDB Mudra Group

by Editorial
January 22, 2021
in Brand Stories, Featured
2 min read
Glance launches multi-media advertising campaign 'Ye Glance Hai' created by DDB Mudra Group
Share Share ShareShare

Bangalore: Glance, the world’s leading screen zero platform that provides digital content on the lock screens of smartphones, has today announced the launch of its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on the locked screen, the campaign is brought alive with vibrance, which is intrinsic to the brand, by several well-known names in the world of entertainment and sports.

The light-hearted campaign co-relates ‘Glance’ with familiar words and their quirky representations, in a way that India can relate to. The tagline “Bar Bar Dekho” is to signify how as users we keep discovering more and more on our phones which gets further amplified by the lock screen of smartphones, as in this case. The faces of the campaign have been carefully chosen from different segments such as fitness, sports, and entertainment. They include Telegu superstar Rana Daggubati; one of the biggest hitters of IPL Hardik Pandya; versatile Bollywood actor Rajkummar Rao; popular television actress Hina Khan; globally acclaimed Indian comedian Vir Das; Tamil model and actress Trisha, and Ali Fazal, popular actor and model from Lucknow. Their characters mostly depict their real and reel-life personalities, making it even more exciting for consumers to watch.

The ad campaign has been launched across channels which includes television, digital platforms and various OTT platforms to capture the minds of the new-age audience.

“We wanted to keep it pithy. We wanted to entertain. And most importantly, we wanted to leave the name ‘Glance’ in the mind of consumers. We realized that a product as rich and varied as this (Glance) needed to be experienced. So, we decided to a simple, running gag that entertains every time and just leaves enough intrigue on the table for you to check out the product,” said Visnhu Srivatsav, Creative Director – DDB Mudra Group.

Bikash Chowdhury
Bikash Chowdhury

Said Bikash Chowdhury, Chief of Marketing, Glance: “Just within two years of its launch, Glance has already positioned itself as the leading platform for content delivery with millions of happy users who are following favorite content almost every seconds and minutes. We wanted to further amplify this, by telling them how Glance can take them to their exciting worlds of content preferences through simple and crisp stories told by their favorable stars, truly living up to “Ye Glance Hai.”

Glance delivers AI-driven personalized content in multiple languages including English, Hindi, Tamil, Telugu, and Bahasa on the lock screen of Android smartphones. With more than 115 million daily active users that spend 25 minutes per day, Glance is one of the largest digital consumer platforms in the world. As a subsidiary of InMobi Group and owner of the fast-growing video-sharing social media platform Roposo, Glance also has access to 33 million monthly active users who spend 20 minutes daily consuming content across multiple genres in more than 10 languages. The Roposo app has been downloaded more than 100 million times on the Google Play Store.

Glance delivers trending content across entertainment, sports, fashion, news, and other content categories in a rich, visual format that is easy to consume with just a tap on the lock screen. It leverages its strategic partnership with the world’s leading Android smartphone brands to deliver this native user experience to consumers.

Credit list:

Creative: Vishnu Srivatsav, George Sebastian, Hemangi Chatterjee, Akshay Shetty, Sayok Ray

Business: Ashwini Rajan, Vipindas Oz

Strategy: Vivas Nandhakumar, Rimjhim Roy

Production House: Corcoise Films Pvt Ltd.

Tags: Bikash Chowdhury GlanceDDB Mudra GroupGlanceVisnhu Srivatsav DDB Mudra GroupYe Glance Hai

Related Posts

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’
Featured

MX Player and Applause Entertainment unveil trailer for the upcoming tech crime thriller ‘Chakravyuh’

by Editorial
March 1, 2021
0

Mumbai: Applause Entertainment and MX Player today unveiled the gripping trailer of their upcoming original urban tech crime thriller Chakravyuh....

Read more
SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards
Events

SonyLIV’s Scam 1992 bags Best Series at the second edition of the Hitlist OTT Awards

by Editorial
March 1, 2021
0

Mumbai: Radio City & Mid-Day culminated the second edition of the Hitlist OTT Awards on 26th February 2021. The grand...

Read more
Vishaal Shah, Co-Founder, Moe’s Art

The Focus for Communication Agencies in 2021

March 1, 2021
With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

February 27, 2021
Darshana Bhalla - Founder & CEO, D'Artist Talent Ventures

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

February 27, 2021
Manisha Sharma, Chief Content Officer, Viacom18

Our programming strategy is going to be just as aggressive, if not more, to make up for the lost time in the past year: Manisha Sharma, Viacom18

February 26, 2021
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and 'Official Logistics Partner’

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and ‘Official Logistics Partner’

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

March 1, 2021
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.