New Delhi: One of the biggest global baby care brand from Italy, Chicco, has launched its first India TVC series today. The Campaign has two TVCs.
The Brand TVC has been created around Chicco’s brand positioning of ‘Wherever there’s a baby’. The film in based on the consumer insights that for First-time parents, parenting is amazing but full of anxiety. Chicco makes new-age parents’ experience comfortable and ‘Special’ across the world through its differentiated products made for every occasion.
The second TVC has been coined as ‘Everyday Moments of Care’ to promote the Baby Moments range of baby toiletries. It features a series of real-life situations between the mother, visualized as a doctor, and daughter duo, where the daughter tries to exhort her mother to use Chicco products for her sibling.
On the occasion, Rajesh Vohra, CEO, Artsana India says, “I am thrilled today to unveil Chicco TVC in India. Chicco is present in India since the year 2010 and is growing at a healthy pace. Chicco is the only baby care brand which offers such a wide variety of baby needs’ products to the new age parents across the Globe. To escalate this information to our consumers, we decided to launch our TVC both on digital and electronic platforms.”
“While developing the brand communication, we maintained the same global appeal and lineage of Chicco. In order to develop a further connect with Indian consumers and keeping their sensitivities in mind, we developed our first Indian communication for baby moments range of baby toiletries. Chicco baby moments has been one of the pioneer in offering parabens free baby toiletries much ahead of competition, it is now important for us to communicate the superiority of Chicco baby moments products and the trust it has gained by parents over the years so that the discerning new-age mothers are able to make better informed choices for their babies.” added Mr. Vohra.
In collaboration with Osservatorio Chicco (Chicco Baby Research Centre), Chicco is passionate in designing innovative products as per the specific needs of babies. Consumers can experience the following brand offerings from Chicco:
Baby Apparels and Shoes: Designed in Italy, the apparel range by Chicco is the most distinguished line for infant, babies and toddlers. All apparels are designed for intuitive playfulness; comfort with modern and stylish looks and are made of natural fibers.
Chicco shoes are light in weight, flexible and come with physiological in-sole. It helps in proper development of the baby’s feet and provides them the maximum comfort.
Baby Travel & Indoor Range: It includes baby carriers, strollers, car seats, walkers, Highchairs to make it easy for parents when it comes to travelling and family-time with the baby. This range has been designed to offer maximum comfort and safety for the baby and convenience for the parents.
All the products under this category go through several tests as per the global quality and safety standards; thus ensure the best quality product offering to the consumer. All the products under this segment can be used for the baby from 0 months onwards.
Nursing range: Chicco Offers wide range of well-researched nursing products related to Breastfeeding, Nursing and infant support pillow, sterilization soothing and weaning. All the soothing, weaning and breastfeeding products under this category are BPA free.
Baby Toiletries Range: Understanding the need of babies, Chicco offers Baby Moments range of baby toiletries which are clinically tested, hypoallergenic and are free from parabens, dyes, alcohol, SLS, SLES. The range includes products for the bath, skin care, nappy time and sun protection.
Under this category, the brand also offers Baby Oral care range which includes gum gel, tooth brushes and toothpastes. Important to note is that Chicco baby toothpastes are Fluoride free.
Toys Range: It has infant and pre-school toys. All products are designed and developed to give right stimuli for the development of sensory, motor and cognitive skills. It offers distinctive products like First Dreams (musical projection toys), Rattles that are paint free, Sit N Ride, Trikes, Radio control vehicles and licensing toys of Disney, Ducati and Fiat.
Chicco products are available at Exclusive Chicco stores, Baby shops and online portals such as Amazon, First Cry and others. In addition to these, Chicco Nursing & Baby Toiletries range is widely available at Chemists and Super Markets across India.
Watch TVC here: