New Delhi: On the sixth annual Global Exhibitions Day, Informa Markets in India urged solidarity, resilience and safety for the industry, which has been hard hit by the global Coronavirus pandemic. The company has launched ‘Namaste-Leaders’ Playbook’ – the first-ever exclusive industry e-newsletter in India that deep dives into industry trends, forecasts and insights. The e-newsletter is aimed at capturing the unique pulse, challenges, solution-centric insights, and strategic roadmap of the exhibitions industry, the coveted sectors it caters to & its stakeholders and customers.
Informa Markets today has also announced a vaccination drive for its employees and their families. The vaccination initiative comes at a time when it has been perceived as difficult to acquire a time slot for the same. The initiative will make the team members stay safe, stop the spread of the virus, and prepare for the face-to-face edition of trade expos. Informa Markets has undertaken several initiatives to aid the recovery of the industry while staying committed to creating a sustainable model for conducting business in the new normal.
Earlier this year, Informa Markets created the unique AllSecure – a safety standard that will safeguard the health and safety of stakeholders, in line with the government’s guidelines to ensure a smooth, secured experience for exhibitors and visitors. It also introduced the Travel Safety Guide, a comprehensive document for the safety of employees, which is designed to help employers meet their care obligations for staff travelling on business.
At different milestone moments of the ongoing pandemic, Informa Markets in India undertook activities of upskilling and trainings, marketing meets with external thought leaders, platforms for fitness meets & informal conversations as a group, webinars on motivation and wellness for alignment to the corporate culture and the exhibition industry trends.
Speaking on the occasion, Yogesh Mudras, Managing Director, Informa Markets in India, said, “Observing Global Exhibitions Day 2021, even as India continues to battle the pandemic, is a re-affirmation of the power of exhibitions to revive the economy. While our hearts go out to everyone affected, it’s heartening to witness our industry’s never-say-die spirit. Exhibitions continue to serve businesses by diversifying services, while awaiting the eventual resumption of the Face-to-Face format. Our matrix of over 130 solution-centred digital & live deliveries has lessened the blow on sectoral businesses & livelihoods, curated insights & roadmaps while re-purposing young talent.”
“Going forward, we will offer turnkey hybrid engagements, physical and virtual platforms for an engaging and immersive experience for our customers. Our e-newsletter, Namaste – Leaders’ Playbook, will help the industry capture trends and roadmaps to the future of the industry and economy for a seamless progression. Through Global Exhibitions Day, we also wanted to reiterate and pledge for the well-being of the industry and are thereby initiating a vaccine and donation drive. The health of the economy derives, after all, from the health of the community.” He further added.
The exhibitions industry is one of the key drivers of the economy, attracting investments and enabling business transactions. The Indian exhibition industry organizes over 550 events annually with revenues of around Rs. 23,800 crores. It employs around 1.2 lakh people and business worth Rs 3 lakh crores is transacted annually. The brisk recovery of the sector is of paramount importance as it can provide the much-needed impetus to economic growth.
Global Exhibitions Day is observed every year and is aimed at highlighting the role of the exhibition industry in anchoring global economies.