Mumbai: Global has unveiled a high-impact 3D anamorphic outdoor campaign to promote its new Formula 1 podcast Up To Speed, with immersive creatives displayed across major digital screens in London, including the iconic Outernet London.
The campaign features full-motion 3D visuals of an F1 racing car bursting out of screens, designed to capture the speed and intensity of the sport. Complementing this, bespoke creatives have been deployed across Global’s digital escalator screens on the London Underground, where a giant F1 tyre appears to cascade through the space, delivering an immersive visual experience for commuters.
The campaign has been conceptualised and executed by Global’s in-house creative, marketing, and PR teams in collaboration with Tommy.
Speaking about the campaign, Jolie Sharpe, host of Up To Speed, said: “If 6 year-old Jolie could see this now, I think she’d be very proud! I’m so impressed with Global’s creative efforts to promote the show and I think it all looks incredible – the campaign brings the energy and action of Up To Speed to life and seeing it on a giant billboard in the middle of London was a very special moment that I won’t ever forget.”
The podcast brings together prominent voices from the world of Formula One, including Will Buxton, Naomi Schiff, and David Coulthard, alongside Sharpe.
David Coulthard said: “I wanted to work with Global on this podcast because they operate like a Formula 1 team, they think big and deliver on promises. Together I believe we can provide insights to the world of Formula 1 and answer the questions that the race fans want answered.”
Will Buxton added: “Seeing Up To Speed connect with so many fans so quickly has been brilliant, and this campaign captures exactly what the show is about: big energy, big personality and bringing Formula 1 to life in a fresh way. The scale and creativity of it is hugely impressive, and it’s a real thrill to see the podcast feature on some of London’s most iconic screens.”
Naomi Schiff said: “Up To Speed has been such an exciting project to be part of, and you can really feel how much Global has gone all in to make it a success. This campaign reflects that! It’s bold, creative and genuinely brings the energy of the sport to life in a really fresh way. It’s been amazing to see it out there.”
Produced by Global Studios, Up To Speed offers listeners behind-the-scenes insights, race reactions, and commentary on the biggest moments in Formula 1, both on and off the track.
Since its launch in February, the podcast has recorded over 1 million downloads, garnered more than 46.6 million video views across social media, and built a following of over 112,000 across platforms including YouTube, Instagram, TikTok, and Facebook.
With this campaign, Global continues to push the boundaries of experiential outdoor advertising, leveraging innovative formats to amplify content and engage audiences at scale.
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Credits
Marketing & PR – Global
Director of Communications: Justine Bower
Marketing Manager: Mitchell Ley
Creative Design
Creative Director: Mark Potts
Creative Lead: Bill Roberts
Senior Designer: Joshua Smith
3D Production – Tommy
Creative Director: Will Tunstall
Sound Design: James Smith & Will Tunstall
Post Production: James Smith
Visual Effects: James Smith
3D Design: James Smith & Nikita Goryainov
Producer: Sam Towerton & Seb Roskell
Video – POD LDN
Fiona Magill • Senior Account Director
