Glucon-D, the instant energy power brand from the Kraft Heinz Companyunveils its new campaign ‘Sirf Paan Nahi, Glucon-D wala Paani’. The new campaign communicates Glucon-D superiority in providing instant relief from exhaustion compared to plain water. The ad film created by McCann shows a group of kids playing Kabaddi in the scorching heat. After winning the match, the protagonist of the film, a school kid, returns home after the game and approaches the refrigerator to fetch a bottle of water. The mother stops him saying “Don’t just drink water, add Glucon-D to the water” to get instant energy. The film ends with a refreshing reminder “Sirf Paani Nahi, Glucon-D wala Paani” to reinforce the importance of consuming Glucon-D with water to beat exhaustion caused due to harsh summer.
Commenting on the campaign, Vikramjeet Singh, CMO of Kraft Heinz India said, “In summers, heat and high humidity lead to exhaustion.Glucon-Daims to educate the consumers about the benefits of adding Glucon-D to water to quickly restore the lost glucose, minerals and vitamin levels in the body after spending long hours in the sun.”
Suraja Kishore, National Planning Head, McCann added, “Being the market leader, Glucon-D’stask is to grow the category and we went single-mindedly towards that end to chase ‘only water’ consumption occasions in summers. Through the campaign ‘Sirf Paani Nahi, Glucon-D wala Paani’, we wanted to highlight the superiority of Glucon-D in recharging the body and providing instant energy.”
─ Creative Agency: McCann Worldgroup
─ Chairman Asia Pacific, CEO & CCO India: Prasoon Joshi
─ National Planning Head and Branch Head Mumbai: Suraja Kishore
─ Director: Deb Medhekar