Domain registrar site GoDaddy has issued a request for proposals for a global brand agency.
The announcement comes as the company expands and ramps up its efforts to promote the brand GoDaddy worldwide.
According to the company, their marketing strategy aims to fuel brand messaging globally while offering customers targeted and timely messaging through a variety of channels.
Phil Bienert, who was recently named chief marketing officer at GoDaddy earlier this year, said: “We’re ready to push beyond broad domestic campaigns and leverage our small business data platform as a key ingredient in our global brand marketing. Our personalized, data-driven approach presents a significant opportunity to engage audiences with targeted messages at key points in their digital journey, no matter where in the world they live.”
GoDaddy said that over the past year and a half, the company has grown its global presence and now serves users in 37 countries in 17 languages.
Currently, Barton F. Graf 9000 is its agency for the US and Canada Markets.