Mumbai: Arjun Bijlani, Shivangi Joshi, Surbhi Chandana, Gurmeet Choudhary & Debina Bonnerjee, Amol Parashar, Smriti Khanna, Aashka Goradia Goble, and Kunal Vijayakar are all collaborating for #LiveItUp 2021, a nine-part web-series conceptualised and produced by the Godrej Group. This digital series will be released exclusively during the fifth season of Godrej L’Affaire, India’s coolest lifestyle affair with lots of music, masti and fabulous discounts on lifestyle brands.
To be released on the Godrej L’Affaire Instagram and Facebook page from February 14, the innovative mini web-series takes a long, hard look at the year 2020 in a fun conversational manner. Godrej L’Affaire fifth season is all about making India bounce back, with live streaming sessions, exclusive web content launch, flash contests and best deals & offers that are more than generous.
The web-series has been conceived as a quirky courtroom theatrical in which viewers will see the year 2020, played by Jamie Lever, put on trial for the disruptions it caused in our lives this year from travel and food to parenting, grooming and various other nuances of Lifestyle.
Sujit Patil, VP & Head of Corporate Brand & Communications, Godrej Group, said, “At the Godrej Group, we are constantly striving to cultivate a deeper engagement with our consumers and our audience. The pandemic may have made this harder than ever, but on the other hand the virtual world has opened up so many innovative avenues to build those connections that can be just as impactful. The launch of this fun web-series with seamless brand integration is an example of this. We believe the concept and storytelling will create a riveting narrative for viewers and an even more immersive Godrej L’Affaire experience in a year when they can’t attend it personally.”
The series will highlight the trials and tribulations of 2020 via its quirky narrative. It will not only leave viewers laughing but will also connect with them as every character demands payback from 2020.