Leading car repair and services company GoMechanic has roped in star all-rounder and cricketer turned actor commentator Irfan Pathan for their recent digital campaign. The campaign comes on the eve of the massive T20 cricket season ahead with the IPL and World Cup lined up.
Rishabh Karwa, Co-founder GoMechanic says, “cricket viewing audience is a critical market for us in terms of our target group. This campaign is aimed at utilising the ongoing T20 craze. Demographically speaking, Irfan has a great sense of relatability among car owners in the age group 30 to 50. With the offset of monsoon in parts of India, we are happy to launch some exciting offers and challenges.”
“GoMechanic is a leader in the space, I am happy to have collaborated with them. The experience has been wonderful working with such a young and energetic team. Considering the fact I love automobiles; it is a personal tick mark in my book” says Irfan Pathan.
Founder of Sport Ex Consultancy, Rohan Gupta comments, “what matters to us is that objectives of all stakeholders are achieved at the end of the day. We try to create and generate value through building meaningful propositions, something which is missing in the Indian sports market at times. Raghav Nagpal, Marketing Head of Sport Ex Consultancy says, “It’s about relational partnerships for long term growth rather than transactional equations.”