Mumbai: The Good Glamm Group has appointed Anika Malik Wadhera as its new Group Director, Marketing. In her new role, Wadhera will spearhead the marketing strategy and digital initiatives for the Group.
Wadhera brings over 12 years of expertise in digital strategy and brand management to the company. Before joining Good Glamm Group, she served as the Head of Marketing at Sirona Hygiene for more than four years, where she played a key role in building the brand’s digital presence. In October, Good Glamm Group acquired Sirona Hygiene for Rs 450 crores.
With a strong background in digital marketing, Wadhera has held leadership positions in several renowned companies. She was previously the Head of Marketing at Guru, and has also worked on the agency side as AVP of Digital Strategy at SapientRazorfish and Business Director at Digitas.
As Group Director, Wadhera’s appointment signals Good Glamm Group’s commitment to strengthening its marketing capabilities as it continues to expand its digital footprint across brands.
This strategic move reflects the Group’s focus on building high-impact digital marketing strategies to drive growth and innovation within its diverse portfolio.
