• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Friday, January 27, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Goodknight launches a special Onam digital film about celebrations in the new normal

by Editorial
August 5, 2021
in Brand Stories, Featured
Reading Time: 2 mins read
A A
Goodknight launches a special Onam digital film about celebrations in the new normal
Share Share ShareShare

Kochi: Festivals must be celebrated with joy, splendour and most importantly, good health. In order to usher in a sense of cheer and urge people to stay protected, Goodknight, India’s leading household insecticide brand, launched an Onam special digital film, showcasing celebrations in the new normal. The film also features Onam special edition pack of Goodknight Gold Flash which is India’s most powerful liquid vapourizer with visible vapours.

Conceptualized by Wunderman Thompson Mumbai, this film features a family playing Vadam Vali (tug-of-war) at home, where the young son tries distracting his opponents by claiming that there are mosquitoes behind them, which might cause malaria and dengue. However, to his surprise, no one believes him. His family laughs away his claims and declares their home to be mosquito free because of Goodknight Gold Flash. The film concludes with the mother sharing that the flash vapours are powerful enough to get rid of even hidden mosquitoes in the corners. The flash mode automatically gets activated every four hours, forming an invisible yet protective circle around their happy family.

Sunil Kataria
Sunil Kataria

Speaking about the digital film and the onam special edition pack of Gold Flash, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited (GCPL), said, “As the market leader in household insecticides, Goodknight has always enjoyed the trust of consumers in India. Goodknight provides assured protection against mosquitoes, to help create happy family moments. We believe in disrupting the category with innovative solutions that help meet our consumers’ needs. As one such endeavour, we are launching an Onam special digital film to be a part of festivities. The film also features the Onam special edition pack of Goodknight Gold Flash, being exclusively launched in Kerala. This is a customized offering for the market and our aim is to further amplify the campaign with a digital film.”

Commenting on the digital film, Steve Mathias and Priya Pardiwalla, Senior Vice Presidents and Executive Creative Directors, Wunderman Thompson, Mumbai, said, “As we celebrate Onam this year, we’ve still not returned back to 100% normalcy. Every family will have their own unique way of celebrating the festivities without losing out on the fun, while still staying safe. Our story is based on Vadam Vali (Tug of War), an event synonymous with Onam being played at home this year rather than stepping out. Staying indoors can keep you safe from harm to some extent. However, it is equally important that our loved ones stay fully protected even from mosquitoes that cause the much-dreaded diseases like dengue and malaria whilst indoors.”

Goodknight Gold flash fortifies the brand commitment to keeps family protected so happy moments can be enjoyed to the fullest. The flash machine ensures a wider coverage to eliminate mosquitoes and delivers a seamless experience. It is also equipped with a unique locking system allowing only Goodknight flash refills to fit in the machine.

Goodknight is India’s largest household insecticide brand, trusted and loved by more than 7.4 crore households. It ensures families are protected from mosquitoes through its vast range of indoor and outdoor mosquito repellents. Its latest Onam special edition pack of Goodknight Gold Flash liquid vaporiser is available across all general and modern trade stores.

Tags: Godrej Consumer ProductsPriya Pardiwalla Wunderman ThompsonSteve Mathias Wunderman ThompsonSunil Kataria Godrej Consumer ProductsWunderman Thompson

Related Posts

Prashant Panday steps down as CEO of Radio Mirchi
Featured

Prashant Panday steps down as CEO of Radio Mirchi

January 27, 2023
Gritzo highlights the importance of child nutrition for growing children
Brand Stories

Gritzo highlights the importance of child nutrition for growing children

January 27, 2023

LATEST NEWS

Gritzo highlights the importance of child nutrition for growing children

Gritzo highlights the importance of child nutrition for growing children

January 27, 2023
Vibhu Agarwal’s Atrangii unveils content slate for 2023

Vibhu Agarwal’s Atrangii unveils content slate for 2023

January 27, 2023

MARKET ANALYSIS

Rising inflation is the top concern for Indians: Report
Featured

Rising inflation is the top concern for Indians: Report

by Editorial
January 25, 2023
0

Kantar, a marketing data and analytics company, released findings from its second edition of India union budget survey. This survey...

MOVERS & SHAKERS

Prashant Panday steps down as CEO of Radio Mirchi
Featured

Prashant Panday steps down as CEO of Radio Mirchi

by Editorial
January 27, 2023
0

Prashant Panday has stepped down as the CEO of Radio Mirchi after a stint of 23 years. He made the...

Haldiram's appoints Harshit Gupta as Deputy Manager, Digital

Haldiram’s appoints Harshit Gupta as Deputy Manager, Digital

January 27, 2023

MARKETING

Dream Sports extends partnership for fifth edition of Khelo India Youth Games
Featured

Dream Sports extends partnership for fifth edition of Khelo India Youth Games

by Editorial
January 27, 2023
0

Dream Sports, an Indian sports technology company, today announced an extended partnership with Khelo India Youth Games. This is the...

Subscribe to Newsletters

ADVERTISING

Garage Worldwide appoints Sanjay Deshmukh as CEO
Advertising

Garage Worldwide appoints Sanjay Deshmukh as CEO

by Editorial
January 24, 2023
0

Design, digital and content agency Garage Worldwide has announced the appointment of Sanjay Deshmukh as the CEO. Over the years,...

Education sector and influencers lead violations in ASCI's half-yearly complaints report for 2022

ASCI amends existing disclaimer guidelines as consumers find it difficult to understand

January 24, 2023
Pitchfork Partners announces specialised influencer marketing division

Pitchfork Partners announces specialised influencer marketing division

January 24, 2023

PRINT

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’
Featured

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

by Editorial
January 26, 2023
0

Nobel laureate Abdulrazak Gurnah, Booker Prize winners, Jnanpith awardees and scores of eminent authors from around the world will enrich...

The Hindu ropes in Karthik Nagappan as Head of Brand

The Hindu ropes in Karthik Nagappan as Head of Brand

January 23, 2023
Ad revenue of INS members from accredited ad agencies up 31.93 pc to Rs 6490 crore in 2021

Newspaper registration to be digitised, will cut process from months to just a week

December 29, 2022

MY COLUMN

Swathi Nathani, Team Pumpkin
Featured

Opinion: Time for employers to reimagine employment contracts, allow ‘ethical moonlighting’ – Swati Nathani, Team Pumpkin

by Guest Column
January 7, 2023
0

Moonlighting has been a buzzword in conversations recently considering the coverage it is getting in the media. However, it is...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.