- GoPaisa reimagines its brand proposition; aims to become the one-stop destination for Indiansto get the most out of their shopping experience
- Personalized information, in-depth content about products, prices and the best deals across brands helps GoPaisa’s 2 million customers to emerge as true ‘Smart Shoppers’
New Delhi:- GoPaisa, one of India’s earliest and leading purchase facilitation platforms offering the best cashbacks and discounts, recently announced a complete re-imagination of its brand identity to enhance its appeal for users. This rebranding exercise, attempted after conducting an extensive research amongst its 2 million strong user base, helped GoPaisa identify the three things that every buyer seeks before making a purchase-precise information, authentic and verified sources, and the best price as per the buyer’s purchasing power.
Essentially, GoPaisa aims to take up the role of the Gyaani friend or relative every buyers likes to seek advice from before making a purchase. A storehouse of information on all the best products, prices, deals, best brands to the nearest stores and outlets, GoPaisa turns every buyer into a new-age smart shopper by being the #NewGeekInTown!
Commenting on the exercise, GoPaisa spokesperson – Ankita Jain, Co-Founder & CMO said, “Even when we started out, GoPaisa never really wanted to stay limited to coupons and cashbacks. However, we are glad that we held out for this long to attempt a rebranding and in the process, envisaged a comprehensive, easily executable restructuring of the brand that promises to add loads of value for our customers. Our rebranded presence will also make use of cutting-edge technology and algorithms driven by machine-learning to process granular level data that guarantees an unparalleled personalized experience for the buyer. The rebranded GoPaisa, ideally, is the best friend new-age smart shoppers can expect to have in their pockets while they go about buying the stuff they need, want and love!”
There will be a substantial focus on delivering premium content and a smoother user experience that facilitates shoppers at every step of their purchase journey. In fact, even the revamped logo-that of the new geek-has been designed keeping the user psychology in mind and with an aim to evoke a feeling of security, warmth and friendliness from an all-knowing online buddy.
GoPaisa aims to carry out extensive online and offline marketing campaigns centered on its new theme and the tagline-#NewGeekInTown. GoPaisa will begin its on-ground activations in Delhi-NCR region in places which will provide exposure to the maximum number of users of all economic profiles – shopping malls, colleges, amphi-theatres and multiplexes. With its latest rebranding exercise, the brand synonymous with providing the best deals to users has gone a step beyond. Instead of just facilitating users in getting the best prices, GoPaisa will now define the entire purchase experience of the buyer by making them better informed thus helping them to shop better and shop smarter!