Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 53 against week 52. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Most Aired:
Advertisement by the government of Delhi tops the chart followed by the advertisement run by the government of Madhya Pradesh which was on the fifth spot last week. The third spot on this list is a new entrant Almond Board of California. For the last two spots on this list, we have, Trivago on the fourth spot which was on the third spot last week and Surf Excel Easy Wash on the fifth spot which was on the second spot last week.
Most Watched:
There has been a change in the order of most watched advertisements with new entrant Indigo Polymer Putty topping the chart which has brought down Apple iPhone 11 Pro commercial to the second spot which was ruling the chart in the previous week. This week there has been the entry of three new brands, Everest Tikhalal on the third spot, Kalyan Jewellers on the fourth spot and Tata Altroz on the fifth spot.
Most Liked:
For this week we see that Trivago tops the chart which was on the third spot last week, Surf Excel Easy Wash hasn’t shown any change and is on the second spot this week as well. Indigo Polymer Putty, the new entrant secures the third spot. For the last two spots, we have Apple iPhone 11 Pro on the fourth spot and Everest Tikhalal on the fifth spot.
