The agency will handle their social and digital presence for Joy personal care and X-men
Mumbai: Grapes Digital, the full-fledged digital and marketing agency has won the digital mandate of two leading brands of Kolkata based RSH Global. Grapes Digital will be involved in the strategic approach of the digital activities for two of RSH Global’s leading brands – Joy personal care and X-men.
The agency will manage the social, creative and media aspect of these two brands. The mandate was awarded to them after a multi-agency pitch and will be handled by their Delhi team.
Speaking on this win, Himanshu Arya, Founder, Grapes Digital, said, “We are glad to add Joy personal care and X-men from RSH Global to our client list and the entire team is looking forward on building innovative and exciting campaigns. FMCG brands always have greater challenges as their target audience is vast, and we are glad to take this challenge and deliver it.”
Speaking on the partnership with Grapes Digital, Poulomi Roy, CMO, RSH Global, said, “We were looking out for a digital agency that could creatively take our brand though forward in the digital space. In the pitch process Grapes digital’s approach made them a clear choice to partner with. They have done some really good work in the past for various brands. We are looking forward for a lot of cross category learning for them and hoping that as a team we deliver some interesting work in the FMCG sector.