GroupM, the media investment group under WPP, has won the prestigious “Omnichannel Excellence Award” at the 9th Annual Microsoft Advertising Partner Awards 2024. The award was presented at the first-ever in-person ceremony on December 4th in Sydney, recognizing GroupM’s leadership in the ever-evolving marketing landscape, particularly in the area of addressable advertising.
This recognition highlights GroupM’s ability to leverage geo-granular technology for precise targeting, drive creative innovation, and implement household ID attribution in recent Connected TV campaigns—key elements that earned the company this accolade. Powered by Microsoft Advertising, the award reinforces GroupM’s role in setting new benchmarks in the addressable advertising space.
GroupM is at the forefront of the rapidly growing addressable TV advertising sector, developing world-class solutions for Connected TV and leveraging strong partnerships. Its brand-centric strategies, designed to resonate with audiences, ensure maximum impact and measurable results across multiple platforms. Through continuous innovation and a focus on performance, GroupM remains a leader in the industry, redefining the future of marketing.
Atique Kazi, President of Data Performance and Digital Products at GroupM India, said, “Winning the Omnichannel Excellence Award at the Microsoft Advertising Partner Awards 2024 is a proud moment for us. It reflects our team’s innovation and dedication to delivering impactful, customer-focused strategies. This recognition motivates us to continue empowering brands with measurable growth and meaningful connections.”
Rajiv Rajagopal, Head of Advanced TV at GroupM India, said, “We are grateful to receive the Omnichannel Excellence Award at the Microsoft Advertising Partner Awards 2024. With Microsoft’s advanced tech stack, we built a premium CTV marketplace featuring precise geo-polygon targeting—delivering refined, geo-targeted ads. This recognition underscores our commitment to innovation, trust, and delivering exceptional client outcomes.”
GroupM’s win at the Microsoft Advertising Partner Awards underscores its unwavering dedication to innovation, growth, and delivering excellence for its clients, reinforcing its position as a leading force in the industry.
