• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, February 27, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

GroupM’s influencer marketing solution ‘INCA’ launches in India

Enabling Brands to run Ai-Powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

by Editorial
February 18, 2020
in Exclusive, Featured, Marketing
2 min read
GroupM’s influencer marketing solution ‘INCA’ launches in India
Share Share ShareShare

New Delhi: GroupM, WPP’s media investment management group, today announced the India rollout of its influencer marketing solution, INCA. Leveraging GroupM’s unmatched scale, INCA connects brands to the widest possible network of trusted publishers and influencers. INCA creates and promotes content in social channels and beyond to drive brand engagement across digital platforms, including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok. INCA has already been launched and welcomed across EMEA, North America and LATAM, as well as APAC markets like Singapore, Philippines, Thailand, Indonesia, Malaysia, Hong Kong and China.

The concept of looking at an influencer’s follower count, likes or comments to determine an effective marketing tactic is no longer sufficient, and the rise of fake followers enabled by bots makes it harder to tell if an influencer is genuine and valuable creator. INCA enables marketers to connect brands with relevant, authentic influencers and publishers to help them achieve their objective in a strategic manner.

Prasanth Kumar
Prasanth Kumar

Prasanth Kumar, CEO, GroupM South Asia said, “Influencer marketing is now a key element of the marketing mix, and brands today need to take advantage of potential associations and collaborations. INCA is the ideal tool to facilitate safe brand engagement across platforms. We are confident that this tool is the most effective method for Indian brands to reach their audiences with the precise impact they demand.”

Campaigns can be challenging and laborious to plan, execute and track, and publishers, influencers and their content need to be manually identified, screened and managed to ensure quality and brand safety.These challenges make clear there is a need for trusted and scalable solutions for brands looking to invest. INCA addresses these challenges by providing the quantitative intelligence to select and optimize influencers, predict outcomes and deliver efficient and effective workflow management.

Ratan Singh Rathore
Ratan Singh Rathore

Ratan Singh Rathore, Business Head of INCA India said,” The tastes and behaviours of Indian customers are changing rapidly as they consume content in a multi-platform, multi-device,data-cheap environment.In this fragmented media landscape, marketers are seeking innovative, relevant and brand-safe advertising solutions. The authenticity of influencer marketing makes it stand out as a highly effective brand solution. INCA’s AI driven content discovery technology, provides the quantitative intelligence to select and optimize influencers, predict outcomes and deliver efficient and effective workflow management.  INCA helps clients develop user-generated or branded publisher content, which engages consumers and keeps them loyal to brands.”

Dafydd Woodward
Dafydd Woodward

“Considering the rapid evolution of social media platforms and the rise of the content and influencer-driven ecosystem, particularly in Asia Pacific, we are proud to bring a powerful solution to our clients in the market,” said Dafydd Woodward, Global Lead INCA.  “Advertisers can now have peace of mind in knowing that they are working with the most trustworthy and relevant influencers and publishers, at a scale that can deliver the outcomes they need. With our transparent, data-validated process, we will help to shape the influencer marketing ecosystem for the better.”

Tags: Dafydd WoodwardGroupM’s ICA India launchPrasanth Kumar GroupM

Related Posts

Hitarth Dadia, Head of Monetization, NOFILTR Group
Featured

How influencers are impacting the music industry and boosting engagement online?

by Editorial
February 27, 2021
0

Social media has become a critical aspect of brands' marketing strategy and a crucial way to reach new audiences. Brands...

Read more
Zee Zest announces new show 'Grand Trunk Rasoi' lead by Chef Harpal Singh Sokhi
Featured

Zee Zest announces new show ‘Grand Trunk Rasoi’ lead by Chef Harpal Singh Sokhi

by Editorial
February 27, 2021
0

Mumbai: Zee Zest, India's Lifestyle channel is set to air its new show 'Grand Trunk Rasoi' hosted by Chef Harpal...

Read more
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021

Subscribe to Newsletters

Trending

Zenith India appoints Ramsai Panchapakesan as National Buying Head
Advertising

Zenith India appoints Ramsai Panchapakesan as National Buying Head

by Editorial
February 26, 2021
0

Mumbai: Zenith India has appointed Ramsai Panchapakesan in the role of National Buying Head. He will be in charge of the company’s pan-India media operations, working...

Lowe Lintas showcases TVS Scooty Pep+ in a film for the Scooty Pep+ Special edition by TVS Motors

Lowe Lintas creates campaign for Scooty Pep+ Special edition by TVS Motors

February 26, 2021
MX Player ropes in Sidd Mantri as Senior VP, Product

MX Player ropes in Sidd Mantri as Senior VP, Product

February 25, 2021
Anil Foods launched in Kerala Market

Anil Foods launched in Kerala Market

February 26, 2021
CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

February 26, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.