Ahmedabad: Gujarati news channel ABP Asmita celebrates 5 years of successful operations today. Through 24×7 local news coverage, viewer-driven content, and on-ground initiatives, ABP Asmita has acquired a premier position in the fiercely-competitive market of Gujarat. The change; has reached a whopping 35 Mn Viewers in the Gujarat market. (Source BARC, TG- 2+, Mkt- Gujarat/DD/DN, Jan-Sep’20, Cume Reach)
Over a period of 5 years, the channel has created a strong resonance amongst Gujarati viewers. Its innovative formats and viewer-driven content have been instrumental to the channel’s success and growth. Known for its ‘hard-core’ news content, ABP Asmita has been a leading channel in the region, especially when it comes to providing the best election programming. It was the first channel to introduce a conclave in the Gujarati news-genre during the Gujarat Assembly elections 2017.ABP Asmita’s memorable conclave, ‘Asmita Maha Samvaad’ is a well-established programme that creates a platform for the incumbent government & the opposition, to shed light on the key issues of the state and address the concerns of the public.
One of the most impassioned initiatives of the channel is ‘AsmitaSanmanPuraskar’, an award show which recognises the excellence & mettlesome spirit of several Gujaratiswho have made significant strides in their respective fields.
Further, ABP Asmita has created history with path-breaking shows like Satya Na Prayogo – a first of its kind interview show based on Mahatma Gandhi’s autobiography, Satya Na Prayogotakes a deep dive into stories, experiences, and journey of several renowned personalities of Gujarat. Taking things up a notch, ABP Asmita also has an extension of this show every year in the form of Satyna Na Prayogo Conclave. This conclave is conducted on the birth anniversary of Mahatma Gandhi. It hosts famous personalities of Gujarat, who talk about his teachings and how his lessons have helped them throughout their life.
Apart from innovative content offerings, the channel is known all over the state for its commitment towards responsible, impactful, and action-oriented journalism. Shows like MaruShehar Mari Vaat/MaruGaam Mari Vaat/ Maro Ward MariVaat are reflection of the Gujarati culture and its people. With a unique ‘Choupal’ format, ABP Asmitacoalesces prompt updates and incisive reportage with a fair & balanced approach to news.
What’s more is that ABP Asmita has time and again created positive societal impact through its social awareness campaigns – may it be advocating water conservation, road safety ora role in combating COVID-19, the channel left no stone unturned in promoting healthy habits and ethical practices amongst its viewers.
Speaking on this milestone, Avinash Pandey, CEO, ABP Network said, “It is moment of pride for us, as we mark the 5-year milestone in the growth story of ABP Asmita. Over the years, against all odds, we have provided our viewers with innovative content and memorable shows. For us, our viewers remain at the core of every milestone we achieve. They have supported us and trusted us with every piece of content. And as we embark on a fresh chapter, we plan to add more depth in our programming portfolio through various thoughtful and people-driven initiatives. We hope our viewers will continue to repose their faith in us.”