Gulf Oil Lubricants India Limited has entered into a partnership with India Bike Week 2023 (IBW). As the presenter of IBW’s flagship intellectual property, “Chai-Pakoda Rides,” Gulf cemented its dedication to enhancing the experiences of bikers and enthusiasts across the country.
Amit Gheji, Head Marketing, Gulf Oil Lubricants India Ltd, spoke about the association, “We are excited to partner with the India Bike Week, the country’s biggest motorcycling festival. This event is a testament to the vibrant spirit of India’s motorcycle culture, and we are proud to be a part of it. As our two-wheeler lubricant segment continues to grow, India Bike Week provides a fantastic opportunity to showcase our cutting-edge product solutions and engage directly with the motorcycling community and enthusiasts. This engagement plays a critical role in our mission to enhance the overall riding experience for motorcycle owners.”
Martin da Costa, CEO and founder, Seventy EMG, said, “We are delighted to partner with Gulf for the ten-year anniversary of IBW in Goa this year. Over the past decade, India Bike Week has been instrumental in the astonishing growth of motorcycling culture in the country. Tens of thousands of riders from across the country come together to celebrate all the essential joys of life – comradeship, fun, adventure, travel, independence, and meeting like-minded souls. In its tenth edition, we are positive that the IBW will be witnessing its most epic edition till date, with a huge of line-up of events including Chai-pakoda rides, ride-outs, music festival, food trails, etc.”
The rides offer bikers the opportunity to explore the countryside of India while enjoying a traditional Indian chai and pakora break. Gulf will also provide support along the route, ensuring bikers have a safe and enjoyable experience.
India Bike Week brings together biking enthusiasts and adventure seekers. This event showcases new bike launches, fosters connections among riders nationwide, and celebrates the joy of riding. The event will be held in Goa on 8th and 9th December 2023.
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