Mumbai: Gutenberg, an global integrated digital marketing communications firm, was awarded a Platinum and Gold Hermes Creative Awards.The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and emerging technologies.
Gutenberg was recognized with the following wins:
Platinum Award: Mphasis StayAhead campaign
Gold Award: Mphasis re-brand, logo design
Mphasis selected Gutenberg to help position Mphasis as an applied tech, energetic, nimble, insurgent and futuristic technology company; that helps elevate businesses through next-generation cognitive and cloud solutions. The new logo depicts Mphasis’ Front2BackTM through forward and back arrows to form a “Z.” The logo captures how Mphasis is geared to cater towards Generation Z in an always-on digital world. The logo has helped to change the brand perception of existing and new clients who now consider Mphasis as a provider that keeps customers at the core of everything and apply the next.
In addition, the Stay Ahead campaign was conceptualized to underline on the “Next Applied” brand promise of Mphasis. The brand re-positioning helped change the market positioning to a more agile technology brand that is evolving through innovation and helping businesses stay ahead in a digital world.
On celebrating the win, Veda Iyer, CMO and Head Sales APAC of Mphasis mentioned, “Mphasis is proud and honored that Hermes Creative Awards has recognized us with the Platinum award for the profound impact we have had on enterprise clients with the StayAhead campaign, coupled with the Gold award for the Mphasis logo rebranding and repositioning. We acknowledge the endeavors put by our communications partner, Gutenberg. We are really excited about the win.”
Commenting on the win, Harjiv Singh, Founder and CEO of Gutenberg said, “It’s a privilege to receive this prestigious award. Adding Platinum and Gold wins certainly denotes the diligent work, dedication and joint efforts of the Gutenberg and Mphasis teams. Positioning the brand with such creativity and keen insights helped raise the bar and the efforts are seamless.”