MUMBAI: Haier Appliances India, a global major appliances brand f has announced its association as the Title Sponsor for Match Centre Live on JioHotstar for the upcoming ICC Men’s Champions Trophy 2025. The event takes place from 19 February to 9 March, 2025.
The partnership aims to reinforce Haier’s Sport-o-Tainment marketing strategy, aimed at engaging premium, young, tech-savvy, and modern consumers by leveraging major sporting events. Strengthening its commitment to enhancing fan experiences, Haier India will look to further amplify its brand visibility on a global stage during this highly anticipated cricketing spectacle.
The consumer durables brand added that it anticipates a significant boost in brand recall as the nation comes together to cheer for the Men in Blue. The ICC Men’s Champions Trophy presents an opportunity for Haier India to strengthen its connection with millions of cricket enthusiasts and fans by strategically integrating its brand into the digital landscape.
NS Satish, President, Haier Appliances India, said, “Cricket is deeply embedded in India’s culture, bringing together fans across generations. Over the years, Haier India has strengthened its connection with Indian consumers by partnering with leading global and national sporting events. Our latest collaboration with JioHotstar for the ICC Men’s Champions Trophy further solidifies this commitment, allowing us to engage with cricket enthusiasts, young audiences, premium consumers, and Indian households alike. This partnership not only amplifies our brand presence but also reinforces Haier as an innovative, challenger brand, seamlessly integrating technology with the passion of cricket.”
As the Title Sponsor of the Match Centre Live, Haier India will feature prominently across all digital platforms, offering exclusive coverage of live match statistics, expert insights, and thrilling commentary, making it the go-to destination for cricket enthusiasts. The partnership will bring Haier’s innovative products directly to the purview of fans, leveraging the massive reach of JioHotstar through Connected TV (CTV) and Mobile channels.
This partnership will also feature TV commercials across multiple Haier product categories during the tournament. These commercials will showcase Haier’s cutting-edge, premium home appliances, including Refrigerators, LED TVs, Washing Machines, and Air Conditioners, reinforcing the brand’s commitment to delivering high-quality, technologically advanced offerings that make everyday life smarter, more comfortable, and convenient for Indian consumers.
Aligned with its Sport-o-Tainment marketing strategy, Haier has previously leveraged multiple premium sporting events like ICC Men’s T20 World Cup 2024, Euro Cup, Roland-Garros Tennis tournament and Indian Premier League. This collaboration aligns with Haier’s mission to deliver top-notch performance through industry-leading innovations, creating more opportunities for engagement with young, modern and tech-savvy householders.
