Mumbai: Swwapnil Joshi, a Hindi and Marathi film actor recommends meeting ‘Hair Doctors to The Nation’in new TVC of Richfeel. India’s most trusted hair care clinical brand Richfeel has recently signed actor Swwapnil Joshi to be the face of the brand, Richfeel to endorse their products and services.
Richfeel’s recently launched national advertising campaign show casing ‘Hair Doctors to The Nation’ introduces hair transplant, Anagrow, Anagain along with other product and services. The new campaign has been created by Rain Advertising and directed by Bugs Bhargava. ITW Playworx, the Entertainment, Media and Communication arm of ITW Consulting Pvt. Ltd facilitated the association between Swwapnil Joshi and Richfeel. The TVC have been on air since 25th July 2017.
Aptly coined ‘Hair Doctors to The Nation’, the campaign showcases the various innovations at RichFeel to the audience in a humorous and entertaining way. While doing so, brand ambassador Swwapnil Joshi has played various real-life characters that people could relate to and made a clever play on the hair problem in a creative way. In the new TVC, Swwapnil who is known for his on-screen charm and impeccable comic timing, urges people to consult the doctors of Richfeel and get experts solution on their hair issues.The brand signed Swwapnil Joshi because his personality as an energetic, high performance actor resonates truly well with the brand’s value of bringing back the confidence and superior performance.
Dr. Apoorva Shah, Founder, Richfeel said, “We are quite excited about the campaign with Swwapnil as it depicts the importance of hair care in humorous and entertaining way. Richfeel has been providing expertise in hair care, beauty, fitness and personal care for over 30 years now and has established its reputation among its patrons through best of the consultation and customized solutions. With the new campaign, we tend to reach out to more patrons encouraging them to break the social stigma and get the best of solution for their hair problems.”
The TVC highlights the actor in a solo act on stage playing various characters, capturing him in all his glory shot against limbo background with spot light on him.