• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, February 28, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Hamdard Laboratories launches integrated marketing campaign ‘Sachai Andar.Achchai Bahar’ for Safi

by Editorial
September 8, 2020
in Featured, Marketing
3 min read
hamdard laboratories
Share Share ShareShare

New Delhi: Embodying the spirit of ‘Beauty lies in the eye of beholder’ Hamdard Laboratories (Medicine Division), a progressive research-based health and wellness organization has launched its new campaign ‘Sachai Andar.Achchai Bahar’ for their brand, SAFI. Celebrating beautiful people inside out, the campaign features men and women from different walks of life who have made a mark despite all odds but emerged victorious.

The campaign ‘Sachai Andar. Achaia Bahar’ attempts to redefine true beauty and adds new parameters against the set stereotypes by society. Personalities like Anny Divya – world’s youngest woman commander to fly Boeing 777; Ashweeta Shetty – Tedex speaker from being a beedi roller; Afshan Ashiq – Captain of J&K women’s footfall team; Mira Erda – youngest formula 4 girl driver in India; Gladstone Peter, a one man band; Angad Dariyani- maker of India’s first 3D printer; Chandeep Singh- world record holder for fastest 100 mtrs para skating and Sanober Pardiwala – India’s first stunt woman, are featured in the campaign.

It will be an integrated marketing campaign and the company will leverage PSOM radio, and digital mediums to maximize reach and spread the message of appreciating beauty without any categorization or set standards. Hamdard Laboratories partners with Radio Mirchi to bring unique stories of men and women who are breaking stereotypes to make a mark for themselves. It is an engaging narratives of people who are beautiful inside out.

Abdul Majeed
Abdul Majeed

“Health and wellness deserves the highest priority today . The pandemic has made people conscious of their health and hygiene. It is my belief, that when people eat well, sleep well and keep their bodies cleansed of impurities the result is not just great. It is miraculous. A healthy body and mind comes with a perk of glowing skin. I bet on SAFI to give such results. Natural herbal remedies are always beneficial. Try for yourself. Stay healthy. Stay safe.” said, Mr. Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division).

Suman Varma,
Suman Varma

On the launch of its latest product campaign, Ms. Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said, “Our new campaign celebrates the true spirit of people who are beautiful inside out. It’s about the power of self-belief, determination that adds another dimension of glow. Positioned as SachchaiAndar. AchchaiBahar,it reflects the product truth. Safi purifies the blood from inside to give us glowing skin outside.”

Pranav Harihar Sharma
Pranav Harihar Sharma

According to Pranav Harihar Sharma, Creative Director, “Every genius seems crazy at first. But what they seem, they never are. This is the core thought of Safi campaign, connecting the product with the philosophy of SachaiAndar. AchaiBahar.The campaign showcases eight talented people of India who have broken stereotypes to reflect their self- belief and their act is what makes them beautiful and celebrated. The idea makes a point that you are not what you look. The glow on the face is the glow that comes from within.”

Safi is a blend of essential herbal extracts that keeps your skin pimple free and glowing. There is neem which purifies the blood and keeps it free from almost every skin disease. Chiraita keeps the skin toxin-free while Senna keeps the stomach clear and Tulsi that improves blood circulation resulting in radiant and clearer skin. The product is based on the Unani medicine system, addressing the root cause of skin problems. Safi is an effective pimple fighter, healing the skin and making it look radiant naturally. Safi is available on various e-commerce platforms like Amazon, Healthmug and others.

Credits

Brand: Hamdard Safi

Team Hamdard: Uzma Majeed, Abhishek Kumar, Shariq Afaq, Suman Varma

Agency & Production Company: M.O.M. (Mortals On Mission), Mumbai

Idea, Script, Screenplay, Dialogue, Direction: Pranav Harihar Sharma

Director(s) of Photography: Uday Singh

Producer: Darpan Trisal

Director-Operations & Creative Producer: Reena Oberoi

Executive Producer: Vikash Arya

Music Director: Hanif Shaikh

Sound Design: Shubhankar

Sound Studio: Tribute

Editor (Offline/Online/Grade/VFX): Protim Khound

AD: Tripti Mehta

DA: Deeksha Rana

Casting Company: M.O.M. (Mortals On Mission), Mumbai

Cast: Afshan Ashiq, Angad Daryani, Anny Divya, Ashweetha Shetty, Chandeep Singh, Gladston Peter, Mira Erda, Sanober Pardiwalla

Digital Link:

 

Tags: Abdul Majeed HamdardHamdard LaboratoriesPranav Harihar SharmaSafiSuman Varma Hamdard‘Sachai Andar.Achchai Bahar’

Related Posts

WION in association with Odisha Tourism Presents ‘Discovering Odisha- India's Best Kept Secret’
Featured

WION in association with Odisha Tourism Presents ‘Discovering Odisha- India’s Best Kept Secret’

by Editorial
February 27, 2021
0

Mumbai: The richness in culture, heritage, and diversity that India has to offer is unmatched in the world and the...

Read more
Levi’s launches new brand campaign featuring Deepika Padukone
Brand Stories

Levi’s launches new brand campaign featuring Deepika Padukone

by Editorial
February 27, 2021
0

Mumbai: Levi’s® launches its new brand campaign centered around the message – ‘When you take a step, we all move’....

Read more
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021

Subscribe to Newsletters

Trending

Asianet to telecast a new serial “Santhwanam“ from 21st September
Featured

Asianet to telecast a new serial “Santhwanam“ from 21st September

by Editorial
September 19, 2020
0

Kochi: Asianet is all set to telecast ‘Swanthanam’ on 21st  September from Monday to Saturday at 7 pm onwards. "Swanthanam",...

TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation

TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation

February 27, 2021
Creative Monkey Games announces the launch of its Flagship 'Ludo Emperor' Game in April

Creative Monkey Games announces the launch of its Flagship ‘Ludo Emperor’ Game in April

February 27, 2021
Beyond The Boundary: ICC Women’s T20 World Cup 2020 documentary released worldwide on Netflix

Netflix earmarks $500 mn towards Korean Content in this year

February 27, 2021
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.