Tuesday, June 6, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Campaigns

Hamdard Launches Roghan Badam Shirin ‘Shine Like No One’ Campaign

by MN4U Bureau
December 22, 2021
in Campaigns, Featured
Reading Time: 2 mins read
A A
Hamdard Launches Roghan Badam Shirin ‘Shine Like No One’ Campaign
Share Share ShareShare

New Delhi: Hamdard Laboratories (Medicine Division), a progressive, research-based health and wellness organization offering Unani medicines to provide preventive, curative, and rehabilitative healthcare, has released its latest campaign- ‘Shine Like No One’ to spotlight the benefits of its one of the most trusted product- Hamdard Roghan Badam Shirin. The campaign creatively highlights the key ingredient story of Hamdard Roghan Badam Shirin, which is 100% Unani 100% sweet almond oil through a 360-degree media approach and establishes its market leadership in the category.

Shine Like No One ad campaign establishes a connection between the product’s qualities and its multiple benefits that help consumers to shine in the ever-competitive world and busier lives. Roghan Badam Shirin is a multipurpose sweet almond oil popular for its multiple benefits, such as a stronger and sharper brain, alleviating fatigue, and improving vigor. The campaign is launched in 60 secs, 40 secs, and 30 secs duration on various platforms, including social media, OTT, and Television.

Commenting on Hamdard’s new campaign, Suman Varma, CMO, Hamdard Laboratories (Medicine Division), said, “Roghan Badam Shirin is a 100% Unani, 100% Almond oil. It is a market leader, and people swear by its health benefits. The campaign amplifies the core benefit story in an engaging manner. There are two films highlighting different benefit stories-(a) skin and hair & (b) memory power. It is a 360-degree campaign, and we hope the idea resonates with the people.” 

Pranav Harihar Sharma
Pranav Harihar Sharma

Pranav Harihar Sharma, Creative Consultant, Hamdard, added, “The basic idea of the campaign derives itself from this product truth.  Every single person has multiple facets. We live various lives in one life. This forms the fulcrum of the Hamdard Roghan Badam Shirin Campaign- Shine like no one. This campaign manifests the stories of multifaceted people and shines in whatever they do.  The two facets of the protagonist shown in the film are entirely different yet equally beautiful in their own way. The execution of the idea shows two different worlds- one is full of glamour, and the other is all soul. In both worlds, the protagonist shines and brings shine on others’ faces. This twin shining faces directly connects itself with basis product benefit of Hamdard Roghan Badam Shirin”.

Bringing alive its value proposition and the core of the campaign, Hamdard Laboratories (Medicine Division) has associated with a popular regional beauty pageant. Hosted in eight cities of Uttar Pradesh, the contest draws participation from young married women aged between 18-35. The platform offers excellent fitment of products’ ingredients, including skin, solid and great mind, great memory, and great health – a must-have for an all-rounder to compete and succeed in the beauty pageant. The event’s grand finale will be held in the capital of UP on 29th January 2022

Credits:

Brand: Hamdard Rogan Badam Shirin;

Client: Abhishek Kumar, Suman Varma;

Agency & Production Company : M.O.M. (Mortals On Mission), Mumbai;

Idea, Script, Screenplay, Dialogue, Lyrics, Direction: Pranav Harihar Sharma;

Producer: Darpan Trisal

Director(s) of Photography : Tassaduq H. Baba

Director-Operations & Creative Producer : Reena Oberoi

Executive Producer: Vikash Arya;

Music Director : Hanif Shaikh

Editor (Offline/Online/Grade/VFX) : Protim Khound;

Costume and Ramp Walk Choreography: Firohzi Dumasia

AD: Tripti Mehta

Tags: Hamdard LaboratoriesPranav Harihar SharmaSuman Varma

RECENT POSTS

PepsiCo India transforms waste workers into waste professionals
Featured

PepsiCo India transforms waste workers into waste professionals

June 5, 2023
0

PepsiCo Foundation, along with Recity Network & Mathura Vrindavan Nagar Nigam, launched ‘Purna – Unnati ki Sajhedaari’ initiative last year....

Read more
Wavemaker India retains media mandate for Pernod Ricard India
Advertising

Wavemaker India retains media mandate for Pernod Ricard India

June 5, 2023
0

Wavemaker India, the media agency of GroupM, has retained the media mandate of Pernod Ricard India, following a multi-agency pitch....

Read more
Malini Parthasarathy steps down from The Hindu board
Featured

Malini Parthasarathy steps down from The Hindu board

June 5, 2023
0

Malini Parthasarathy has resigned from the board of The Hindu Group Publishing, citing a narrowed scope for her efforts and...

Read more
Star Gold brings WTP of Yash Raj Films’ Pathaan on 18th June
Featured

Star Gold brings WTP of Yash Raj Films’ Pathaan on 18th June

June 5, 2023
0

Star Gold is all set to present the world television premiere of Yash Raj Films’ Pathaan, on 18th June at...

Read more
Publicis Worldwide India appoints Sumant Bhattacharya as EVP - Strategy
Advertising

Publicis Worldwide India appoints Sumant Bhattacharya as EVP – Strategy

June 5, 2023
0

Publicis Worldwide India (PWW), a part of Publicis Groupe India, has appointed Sumant Bhattacharya as its Executive Vice President, Strategy. ...

Read more
GREY group India appoints Ankit Mathur as the Group Creative Director
Featured

GREY group India appoints Ankit Mathur as Group Creative Director

June 5, 2023
0

GREY group India has announced the appointment of Ankit Mathur as the Group Creative Director. Mathur will be based in...

Read more

LATEST NEWS

Wavemaker India retains media mandate for Pernod Ricard India

Wavemaker India retains media mandate for Pernod Ricard India

June 5, 2023
Malini Parthasarathy steps down from The Hindu board

Malini Parthasarathy steps down from The Hindu board

June 5, 2023

ANALYSIS

APAC Gen Z shifting to deeper and more meaningful routes of self-definition and embracing Pan-Asian creativity: report
Analysis

APAC Gen Z shifting to deeper and more meaningful routes of self-definition and embracing Pan-Asian creativity: report

June 5, 2023
0

Trend forecasting platform, WGSN has revealed five pillars and priorities specific to Gen Z consumer behaviours in Asia Pacific, amid...

PEOPLE

Malini Parthasarathy steps down from The Hindu board
Featured

Malini Parthasarathy steps down from The Hindu board

June 5, 2023
0

Malini Parthasarathy has resigned from the board of The Hindu Group Publishing, citing a narrowed scope for her efforts and...

Publicis Worldwide India appoints Sumant Bhattacharya as EVP - Strategy

Publicis Worldwide India appoints Sumant Bhattacharya as EVP – Strategy

June 5, 2023

MARKETING

Shikhar Dhawan invests in TagZ Foods, becomes brand ambassador
Featured

Shikhar Dhawan invests in TagZ Foods, becomes brand ambassador

June 5, 2023
0

TagZ Foods, a Bengaluru based urban snack brand has announced that it has roped in Indian cricketer Shikhar Dhawan as...

Subscribe to Newsletters

ADVERTISING

Publicis Worldwide India appoints Sumant Bhattacharya as EVP - Strategy
Advertising

Publicis Worldwide India appoints Sumant Bhattacharya as EVP – Strategy

June 5, 2023
0

Publicis Worldwide India (PWW), a part of Publicis Groupe India, has appointed Sumant Bhattacharya as its Executive Vice President, Strategy. ...

5W1H bags creative and digital mandate for Roche Diabetes Care’s Accu-Chek

5W1H bags creative and digital mandate for Roche Diabetes Care’s Accu-Chek

June 5, 2023
APAC Effie Awards 2023 announces 111 Finalists

Indian agencies bag 16 finalists at APAC Effie Awards 2023

June 5, 2023

PRINT

Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand
Featured

Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand

May 30, 2023
0

Dainik Bhaskar, a regional daily newspaper, has launched in Mumbai and has appointed Concept, an Independent Integrated Communication agency, to...

DB Corp Q3FY23: Ad revenue up 29 pc at Rs 11,233 mn

DB Corp’s total revenue grew by 21.2 pc to Rs. 21,682 mn in FY2023

May 19, 2023
Sportstar

The Hindu Group unveils Sportstar’s revamped edition

May 15, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

Medianews4u.com © 2019 - 2023 All rights reserved.

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.