India has evolved with how everyone consumes internet, we have seen a lot of new inventions and additions to it and with that leading to the emergence of voice technology and different ways in which it is consumed across the country.
With voice-assistant-enabled feature phones to connected devices like Alexa and Google Home, it has paved the way and opened up more and more opportunities for brands and businesses.
Voice assistant devices are quite popular among kids who listen to educational content, mythological stories, quizzing and playing games. Brands like Goibibo, Ola, Freshmenu, Zomato have built-in voice assistants for helping customers with queries as well as making recommendations, it makes easy and much convenient for users to go through otherwise time-consuming queries. Companies are building their own chatbots dedicated to specific customer-directed aims and customize
There has been an increase in the number of Indians who are turning to Alexa to answer their questions for everything from entertainment to information. According to media reports, Indian customers are interacting with Alexa more than 10 million times each week, which is much higher than the US and UK users. an Indian confesses his love for the virtual assistant every minute and every two minutes someone proposes marriage to it.
According to data and stats compiled for 2019, Indians ask Alexa to play Hanuman Chalisa more than four times every minute and Baby Shark was played three times per minute. The report also highlights and mentions that other than music or sports updates, it is also been asked to make animal noises 10 times a minute.
Alexa answers at least 50 factual questions every minute, from the speed of light to why water is wet and blue. Another interesting fact is that Indians use Alexa for is to locate their misplaced mobile phones every day, more than 500 customers use Alexa for this purpose every day.