India takes its Diwali cleaning very seriously, almost as seriously as making sweets, putting up lights and dressing up. While each family member takes up a Diwali-related activity – making ladoos, putting up lights, or picking the right clothes – without the homemaker’s supervision, it remains incomplete and imperfect. However, when it comes to cleaning the bathroom, homemakers rarely have help. This forms the thinking behind Harpic Bathroom Cleaner’s first festive campaign, #MomWaliDiwali.
The film seeks to inspire families to play a bigger role in getting homes ready for the upcoming festival of lights. It highlights how each member can support the homemaker in the cleaning process, especially when it comes to the bathroom, just like the members of the family in the film.
Saurabh Jain, Regional Marketing Director, South Asia – Hygiene, Reckitt, said, “Harpic, popular for its direct communication with consumers, has adopted a unique approach to the festive season this year. In a new direction for the brand, Harpic Bathroom Cleaner through #MomWaliDiwali, showcases the importance of a mother’s touch in achieving perfection in every task, and the role families can play to ease her work around the house, especially during Diwali cleaning. The heart-warming brand film aims to bring families together in the most mundane task of cleaning. We are excited to see how consumers receive the film, an effort to create a unique brand recall moment amongst them.”
Credits
Creative Agency: Energy Studio
Production house: Purple Pink
Director (film): Siddharth Shah
Feedback: [email protected]
