New Delhi: With the vision of offering the best and most relevant ‘insight’ driven digital solutions in India, Hashtag Orange – insights-driven digital solutions agency, today announced the appointment of top executives to diversify its operations in India. The Gurugram based digital solutions agency has appointed Gaurang Menon as Creative Chief and Vineet Gambhir as Director – Client Servicing & Strategy. Both Gaurang and Vineet would be based out of Hashtag Orange’s head office in Gurugram.
The newly appointed senior leadership team at Hashtag Orange brings in extensive and diverse market experience and domain expertise across creative, media planning and integrated digital strategies. This move has allowed Hashtag Orange to diversify its offerings, and the insights-driven digital solutions agency, is now ready to expand and grow its digital solutions and product offerings in the country with specific focus on creative, content, SEO, media & social expertise.
Speaking on the appointments, Saurabh Kapoor, CEO & co-founder of Hashtag Orange said, “As we continue to expand our business offerings and digital solutions portfolio for brands in India, our senior management team will provide the required thought leadership, domain expertise & strategy for our growth in the market. I am confident that together, we will write a new chapter in the digital solutions space in India and will keep ‘insights’ at the core of what we do.”
Mukesh Vij, CFO & co-founder of Hashtag Orange said, “During the past one year, we have continuously grown on the technology front. In future, we will be investing our expertise in creating AI & IoT driven platform for future ready automation which will be duly backed by data and analytics.”
“With a strong performance media team, we have been instrumental in unifying media channels and making them work in perfect harmony through efficient and convergent techniques thereby delivering incremental value to various brands in India. With Creative and Media & Servicing leaders coming on board, the collective leadership will definitely allow us to broaden our horizon across all digital solutions & offerings for our partner brands.” added Rajat Khullar, Director – Media & Business at Hashtag Orange.
Gaurang Menon – a creative leader with over 18 years of experience, has joined Hashtag Orange as Creative Chief after proving his mettle in the industry through various award-winning digital campaigns and films for brands like Maggi, Nescafe, Twinings, KitKat, Pepsi, Durex, UTI MF, etc. In his earlier roles, he has worked across agencies like BC Web Wise, Leo Burnett, Quasar (GroupM), iContract and most recently was the National Creative Director at Madison Digital. In his new role, Gaurang would be responsible for spearheading and expanding the creative offerings of the agency.
Vineet Gambhir has joined Hashtag Orange as Director – Client Servicing & Strategy after spending almost a decade at Google before switching to the agency side. When asked why he made the switch, Vineet says, “Formulating path-breaking integrated strategies for brands could be really challenging, especially in a market like India. This has always intrigued me and remains an area of extreme interest for me; I wanted to be a part of a set-up that’s both dynamic and allows for creativity and out-of-box thinking.” In his new role, Vineet would be responsible for insights-driven media strategies and digital solutions for the agency’s entire client portfolio.
In a short span of just over a year, Hashtag Orange has successfully managed to venture into various categories including Fashion, Beauty, Online Gaming, Food, B2B businesses to name a few and is aggressively foraying into newer spaces in the market.