Hathway Digital, India’s leading MSO announces the introduction of ‘Play My Play’ – an exclusive and first everkind of service on television featuring full length plays for Hathway’stheatre loving patrons and‘Hare Krsna’ focused on eternal well-being by bringing out the deep learnings associated with ISKCON. Hare Krsnawill be available initially only in Maharashtra with a subsequent rollout across India. Available under the Hathway Special brand, Hathway Cable TV subscribers can viewHare Krsna and Play My Play at no cost for the first one month starting June 15 further to which a nominal price of Rs. 40 for Play My Play and Rs. 25 for Hare Krsnawill be applicable on a monthly basis.
Play My Play will bring to Indian homes the leisure of watching over 350 of the best and never before seen plays produced and dramatized for Indian theatre. The 24×7 service will screen plays in English, Hindi, across a range of genres and will feature plays by renowned writers like Premchand, RabindraNath Tagore, Shakesphere, Manto in addition to popular Bollywood writers like Piyush Mishra, D P Sinha, Danish Iqbal, Badal Sarkar and many more. Khidki, Perfect Wedding, RoopAroop, Aik Machine Kabadi Ki, Aurangzeb, and Gang of Girls are a few plays available on Play My Play.
Hare Krsna on the other hand will be catering to the spiritually inclined and focus on transformation and wellbeing of its followers.This service will feature International music festivals, documentaries, human interest stories on how ISKCON has transformed lives, the most vivid and assorted Rath-Yatras from around the world, complete recitals of the Bhagavad Gita, lessons on SATVIK cooking, Kirtans,etc. It will also have a special section dedicated to kids with animated stories on Lord Krsna.
Speaking on the success of Hathway Special and the addition on the 2 new services, Mr. T.S. Panesar, CEO – Hathway Video Business said, “The unbound success and continued positive response we have been receiving for Hathway Special reiterates the fact that we are living up to our promise of delivering unique and unparalleled Value Added Service for our customers. With the launch of Play My Play and Hare Krsna, we will be adding 2 new categories of services under the Hathway Special brand for the benefit and convenience of our subscribers. There is a lot of unique and diverse content available which also has a huge appeal independently and making this available for our subscriber first is our priority. We will continue to expand our service categories for the benefit of our subscribers.”
Hathway Special – Value Added Services was launched earlier in February which made Hathway the first among MSOs to launch VAS for its cable TV subscribers in India. Hathway is committed to increasing the number of services with the addition of more new, exciting and unique ones on a regular basis.