Havas has acquired US based integrated communications and experiential marketing agency Formula, giving the French PR firm access to new offices in New York, Los Angeles and San Francisco.
The enlarged entity will work alongside the group’s existing agencies in the North American arena, representing brands including Heineken, Nestlé, Wyndham Hotel Group, Phillips 66, Dunkin’ Donuts, and Shur.
Yannick Bolloré, chairman and CEO of Havas, said, “Formula is a best-in-class agency with an impressive client roster, particularly within the consumer and lifestyle category. With their track record of implementing impactful PR, social, and experiential programs, Formula will help expand our offering. They are a perfect fit for our Group.”
Michael A. Olguin, president of Formula, added: “This decision was the natural evolution of our growth strategy, and Havas is the ideal partner. Having access to Havas’s powerful network of global services and resources, paired with the ability to leverage and learn from the company’s senior team, is going to be a game changer for us.”