Havas Media Network India, the media arm of Havas India, has been appointed as the media AoR of jewellery chain Joyalukkas following a multi-agency pitch.
The mandate covers offline channels including TV, print, radio, cinema, and OOH. It will be handled by the agency’s Bengaluru office and led by Saurabh Jain, President – South.
Joy Alukkas, CMD, Joyalukkas Group, said, “Joyalukkas has always been committed to delivering the finest jewellery and exceptional experiences to our customers. With Havas Media Network India’s remarkable track record and strategic insights, we are confident in their ability to amplify our brand presence and ensure that our message reaches our esteemed customers in the most relevant and relatable manner.”
Mohit Joshi, CEO, Havas Media Network India, said, “Havas Media Network India and Joyalukkas are set to embark on a dynamic and transformative partnership, geared towards bringing Joyalukkas’ legacy of elegance and splendour to even greater heights in the ever-evolving market. Our team is fully committed to curating meaningful impact that resonate with their target audience and further strengthen Joyalukkas’ position as a leading jewellery brand in India and beyond.”
“Joyalukkas, with its legacy of trust and commitment to excellence, has consistently captured the hearts of jewellery connoisseurs worldwide. As the brand’s chosen media partner, we are excited to leverage our expertise in crafting innovative and engaging solutions via strategic insights, creative prowess, and data-driven approach that resonate with Joyalukkas’ diverse audience,” said, Uday Mohan, Managing Director, Havas Media India.
Joyalukkas, established in 1956, has a chain of over 160 showrooms in 11 countries.
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